The show is surfing on this trend towards « Lifestyle » branding and breaks down in four sectors: Food, Natural Beauty and Spa, Natural Health and Natural Living, and gathers over 700 brands and suppliers, and is today the biggest European trade event in its sector.

The Beauty sector will host innovations including plant-based nail varnishes, hemp husk exfoliators, vegan hair care, functional beauty, botanical skincare, do-it-yourself cosmetics and cleansers, and eco-luxury organic for instance, and will welcome 250 beauty and personal care manufacturers and distributors.

Natural Beauty & Spa exhibitors include Weleda, Dr Bronner’s Magic Soaps, Eterno Naturals, Urtekram, Ultra Glow Cosmetics, natracare, Faith in Nature, Natura Siberica, Pravera, Nature’s Dream, Weleda UK, Inika Pty, Soley Organics, Daniel Galvin Jnr, Organically Epic, Eve Taylor London, AllergyCertified, Potter & Moore, Good Bubble, Finders International (Dead Sea Spa Magik), Humble Natural Beauty, and Trilogy Natural Products.

The seminars will focus on beauty and sustainability, anti-aging, marketing a natural beauty brand and approaching the buyers, third wave skin care, vegan beauty and the future of health and beauty.

The trade show will also host the International Health International Beauty Awards celebrating natural beauty brands.