Brazilian cosmetics group Natura Cosméticos confirmed on Friday, January 2, 2026, that it completed the sale of Avon International on December 31, 2025. Natura said it sold its entire ownership interest in the holding company overseeing the business to the investment fund Regent LP.
The transaction includes all of Avon’s operations in Europe, Africa, and Asia, with the exception of its Russian operations, which remain for sale. The agreement for the sale of Avon International was signed in September and the transaction has now received all the required regulatory approvals in the concerned geographic areas.
The Avon brand and all of its operations in Latin America, including intellectual property rights, remain the property of the Natura group.
According to the company, the completion of this transaction marks another important step in the group’s strategic reorganization process, which began in 2022. Natura aims to refocus its efforts on its core business, particularly in Latin American markets, which are considered a medium- and long-term priority.
