Spanish skincare firm Natura Bissé and Arch Amenities Group Europe, a company specializing in the management and operation of luxury wellness centres and spas, have announced a formal collaboration to increase their respective footprint in the luxury spa sector across the EU and the United Kingdom.

Wellbeing market surges in Europe

Currently, Natura Bissé has a presence in more than 450 spa hotels around the world - 35% of which are located in Europe - and is set to close the year with a total revenue of 100 million euros. With its headquarters in Barcelona, 82% of the company’s sales are recorded abroad, with the Unites States and China being its primary markets, followed by Spain. Over the next three years, Europe will become the company’s strategic focus with the aim of doubling its multi-channel presence in this region.

For its part, Arch Amenities Group and its 3800 employees currently manage over 430 properties around the world, including private clubs, fitness centres, commercial and residential spaces and, of course, hotels. Among the hotel groups in their portfolio of clients are big names like Waldorf Astoria, Four Seasons and The Ritz-Carlton, who are also partners of Natura Bissé across the world.

Natura Bissé has been part of Arch Amenities Group’s Preferred Vendor Program since early 2023, connecting the Natura Bissé product suite to a host of renowned U.S.-based spas and wellness spaces such as the Eden Roc Miami Beach Resort or the Waldorf Astoria Washington DC.

The hospitality sector in Europe is seeing increased demand for elevated wellness experiences. Proof of this comes from data in a recent report from the Global Wellness Institute, which highlights consistent 12% annual growth in the wellbeing market since 2020 and forecasts a further 52% growth by 2027.