On 23 November Natrue will be championing natural and sustainable beauty with a new motivational initiative: an International Day of Natural Cosmetics. The global awareness day will promote the benefits - for both people and planet - of natural cosmetics. The Day will be marked in over 30 countries all around the world and supported by a dynamic social media campaign through #choosetruebeauty.

Consumers are looking for authenticity and beauty brands they can trust. We know from our consumer research that natural cosmetics are perceived by the public as the best long-term choice for us and for the planet. On 23 November, Natural Cosmetics Day will look to highlight some of the many reasons to choose true beauty,” explains Natrue Director General, Dr Mark Smith.

Natrue is the non-profit organisation behind an international certification standard for natural and organic cosmetics, which sets strict criteria for third-party certification of natural and organic beauty products.

Over 1,600 certified raw materials are approved on our database, to help manufacturers to develop products that are more sustainable - such as certified palm oil to protect endangered habitats - or with lower environmental impact with the use of biodegradable surfactants and without the use of microplastics.

All products carrying the Natrue Label focus maximal use of renewable ingredients such as plant oils, rather than reliance on ingredients derived from fossil fuels:

 Formulations are made with non-GMO renewable raw materials;
 No ingredients from mineral oils or silicones;
 Microplastic free to protect oceans and waterways;
 Palm oil must be certified sustainable / organic quality;
 Biodegradability of ingredients is taken into account;
 Products bearing the NATRUE seal are not tested on animals.