Texas-based beauty company Naterra International has opened its first store on Cheongdam crossroads, in Seoul. The newly opened 5,000-square-foot retail space will feature products from TIGI’s hair care lines - Bedhead and S Factor - as well as TIGI Cosmetics. An official opening celebration will be organised on August 30, 2016.
Naterra also intends to further expand in Korea with the creation of a subsidiary in the country and the opening of a new corporate office which will be housed in the Naterra Korea retail space. Naterra Korea will also carry additional Naterra owned personal care brands in Korea, including botanical skin care brand Wildflowers, body and skin care brand Tree Hut and trusted baby care brand Baby Magic.
"Introducing Naterra to Korea was an essential and a pivotal move for our company as we know this market has great enthusiasm for groundbreaking beauty and personal care offerings. We are confident that the Korean corporate team will have a very successful launch and continue our legacy," said Jin Song, CEO of Naterra.
In order to promote the TIGI brand in Korea, Naterra will host an Experience TIGI by TIGI Professionals event with hairstylists and makeup artists for three months, starting August 2016.
"In the USA, working with Naterra has brought an expertise that’s allowed our business to move forward with integrity and creativity, allowing us to maintain our position as a product company for the professional hairdresser," said TIGI Founder, Anthony Mascolo. "We are very positive about working with Naterra as our official partner in Korea and developing a stronger relationship with top salons and stylists in Korea."
