For Bioderma’s iconic Crealine et Sensibio ranges, Naos has decided to place its trust in Albéa Tubes’ latest innovation: the EcoSlim Top.
Crealine and Sensibio will be the first to implement this change for Bioderma before other ranges follow suit: Atoderm, Photoderm, Sébium and Cicabio, which currently use Albéa Tubes’ Slight Cap.
With EcoSlim Top, the fusion of head and cap in a flip-top design with a 180° opening paired with a Thin-Wall sleeve allows a 40% weight reduction compared to their 2023 packaging with a basic cap and a 25% weight reduction compared to their current range with Slight Cap and the Thin-Wall sleeve.
“Now protected by Albéa Tubes’ EcoSlim Top in a darker shade and a Thin-Wall transparent sleeve, the 200ml format packaging offers exceptional lightness and visual appeal. The tube is in full PE, which gives it Grade A by the PPWR and Citeo criteria, making it a fully recyclable tube packaging,” says Albéa in a release.
Not only does EcoSlim Top offer weight reduction and a lower carbon footprint, but it also maintains premium decoration features: clear high-quality labelling and vibrant colors matching the brand’s DNA.
