The new Finnish luxury fragrance brand Nakuna Helsinki aims to conquer international markets with its Finnish-inspired and premium quality perfumes. The company worked closely with Metsä Board, the leading European producer of fresh fibre paperboards and part of Metsä Group, to create perfume secondary packaging that reflects its brand concept and brand values.
Nakuna Helsinki was founded in 2019 by Anu Igoni and Jaakko Veijola, creative directors in design and marketing. The new perfume series is the result of a unique collaboration with Givaudan. Five scents have been created to reflect some unique sensorial experiences from northern Finland, such as a chilling dip in the open water, mid-summer magic or the thrill of rally driving.
It was important for the entrepreneurs that the story and values of the brand were also expressed in the packaging. “Fragrance is a luxury product, with long-lasting and carefully thought-out ingredients. We wanted to extend the same sustainable thinking to our packaging, so we chose our paperboard and packaging solutions accordingly,” said Jaakko Veijola.
According to Veijola, Finland is a pioneer in sustainability and the packaging design team at Metsä Board was ideally positioned to be a key partner.
The packaging chosen by Nakuna Helsinki is plastic and glue-free, as well as fully recyclable. It delivers a memorable opening experience with thoughtful and detailed packaging components with each piece of packaging contributing to the journey to the product itself. The paperboard chosen for the packaging is lightweight and durable, and its surface brings a luxurious naturalness to the packaging while allowing for demanding printing solutions as well as special effects such as gold foil.
MetsäBoard Natural FBB 270 g/m2 folding boxboard was used for the packaging and the sleeve. The inner structure is constructed using lightweight and strong microflute that is made of MetsäBoard Natural WKL Bright white kraftliner. The packaging was manufactured by Finnish Cadpack.