Premium Beauty News - At the time of apps helping buyers control the content of products, it seems that a lot of consumers are convinced that a traditional nail polish is composed of "risky" ingredients?
Alexandre Miasnik - The European cosmetics regulation, the strictest in the world, protect consumers from all products incorporating harmful substances. This is particularly the case for formaldehyde and certain recently banned phthalates. As a consequence, Fiabila has been integrating this requirement, to the benefit of all its customers, for over 20 years, regardless of the country and therefore of regulations in force, and this, for all our production plants across the world.
But to go even further in our development of a "clean" version, we also excluded from formulas all controversial ingredients, such as toluene or camphor, suspected of being allergens, even if they are authorized by regulations.
On top of it, our laboratories are equipped with very efficient tools to control and ensure the purity of raw materials used and received, one batch after another.
Premium Beauty News - A natural polish is clean by definition?
Alexandre Miasnik - As with all segments in cosmetics, the analogy between natural and "clean" is often misleading. Natural raw materials can be produced in an unsustainable way or potentially cause allergies; this can be the case in particular, with some resins extracted from conifers or some essential oils. Conversely, a biochemistry-derived, synthetic product can be perfectly safe for use and sustainable.
Fiabila was able to formulate a 97% natural polish. However, to propose a holding power and brightness rivalling that of "traditional" polishes, we offer green versions with up to 85% natural ingredients. These consumer products thus combine naturalness and perfect safety.
Premium Beauty News - Can a nail polish be labelled organic or vegan?
Alexandre Miasnik - There is no organic certification, to date, for nail polishes. However, Fiabila offers 100% vegan formulas containing no ingredients of animal origin, which is also the case with the pigments used. To comply with European regulations, none of our cosmetics are animal-tested.
Premium Beauty News - The production of polish has a reputation for having a significant impact on the environment!
Alexandre Miasnik - Each manufacturer follows its own commitments. The commitments of Fiabila focus on investing in a closed-circuit production tool, whether in France, the United States or Brazil, thus limiting solvent evaporation as much as possible. Waste has also been reduced by a third over the past 4 years. We are the only nail polish manufacturer in the world to offer such infrastructures.
Premium Beauty News - The nail polish segment is not known for being very innovative
Alexandre Miasnik - A large part of our investments are dedicated to innovation with a consequent R&D service of 40 people, and we also very recently doubled the surface area of our laboratories. Our formulations are constantly evolving, particularly with regard to the development of both, safe, particularly long-lasting formulas and natural pigments.
For instance, our laboratory has recently developed a patented technology, based on an innovative oligomer, which polymerizes in daylight and thus offers a physical hardening and the flexibility of a traditional polish, but with a holding power and shine exceeding 7 days.
We adapted this technology to LED lamps, to offer an alternative solution to semi-permanent polishes applied in institutes with up to two weeks’ hold. All this, with no use of monomers, and with a nail polish removal routine that can be done at home, with a traditional solvent.
For more information, see: www.fiabila.com