Italian color cosmetics contract manufacturer MPlus Cosmetics used the MakeUp in Paris 2026 exhibition to introduce Essence Nude, a new collection that reflects the growing demand for high-naturality, hybrid makeup solutions that combine skincare benefits with premium cosmetic performance.
Presented during the June 17-18 event at the Carrousel du Louvre in Paris, the collection represents the company’s latest innovation platform for beauty brands seeking products aligned with evolving consumer preferences for lightweight, skin-enhancing formulations. Rather than focusing on heavy coverage, Essence Nude embraces a "less is more" philosophy, delivering products designed to merge seamlessly with the skin while maintaining comfort, sensorial appeal and long-lasting performance.
The collection features 21 vegan formulations developed to blur the boundaries between skincare and color cosmetics. Built with high percentages of natural-origin ingredients, the range demonstrates MPlus Cosmetics’ expertise in creating hybrid textures that combine treatment benefits with makeup performance.
Complexion products form the core of the collection, reflecting the continued market demand for natural-looking skin finishes. The assortment includes multiple foundation formats, concealer, blushes, highlighter and a prep and fixing spray, complemented by products for eyes, lips and body. The portfolio also extends into bronzing and self-tanning solutions, allowing brands to offer consumers a complete approach to natural-looking beauty.
Five hero products showcase the manufacturer’s formulation capabilities.
The Light Fusion Foundcealer combines foundation and concealer benefits in a single formula containing 95.7% natural-origin ingredients. Designed with buildable coverage and an extended blending time, it incorporates sweet almond oil, jojoba oil and a biotechnology-derived active ingredient to provide hydration and skincare benefits alongside complexion correction.
The Blossom Veil liquid blush, formulated with 97% natural-origin ingredients, delivers a lightweight, radiant finish through a carefully balanced combination of natural oils, floral extracts, sodium hyaluronate and glycerin. The formula also features a subtle staining effect to enhance wear time while maintaining a fresh, skin-like appearance.
For the eye category, the Strength Veil Serum targets the growing demand for treatment-infused cosmetics. The transparent lash and brow serum contains 98.5% natural-origin ingredients, combining conditioning actives with sodium hyaluronate and arginine to improve the appearance of lashes and brows over time.
The Volume Veil Mascara pairs performance with care through a vegan formula featuring 93.9% natural-origin ingredients. Enriched with shea butter, panthenol and arginine, alongside biotechnology-derived plant fibers, the mascara is designed to deliver volume, length and curl while maintaining lash flexibility and comfort.
Completing the hero lineup, the Bare Shine Lipstick combines radiant color with lip care. With 94% natural-origin ingredients, the formula blends gloss-enhancing esters, shea butter and a balanced wax system to create a lightweight lipstick that delivers shine, comfort and conditioning.
According to Michela De Frenza, Marketing & Innovation Manager at MPlus Cosmetics, the collection was born “from the desire to simplify beauty and return to what feels essential.”
By combining advanced formulation technologies with hybrid textures, the company aims to deliver products that adapt naturally to the skin while providing sensoriality, performance and comfort.
