The Italian manufacturer of color cosmetics unveiled its latest collection at the MakeUp in New York fair on September 17-18, 2025. Dubbed Resonance, the new release takes inspiration from the powerful connection between sound, movement, and self-expression.
“In a world that never stops speaking, we turn to rhythm to truly listen — to lose ourselves in motion and find one another in the flow. Dance and music transcend performance; they become rituals of joy, tools of connection, and catalysts for transformation. It’s from this energy that Resonance was born — a celebration of movement, sound, and the beauty of self-expression,” said MPlus Cosmetics.
The collection features 17 vegan versatile, sensorial, and transforming textures designed to blur the line between skincare and makeup. The base is sheer and breathable, enhancing the skin’s natural glow rather than masking it.
MPlus Cosmetics’ latest makeup collection has been thoughtfully designed to enrich every category of the company’s cosmetic portfolio — from face serum and primer to liquid setting powder, concealer, and foundation; highlighter and a glass-skin effect balm, along with an all-over balm; a matte eyeshadow stick; a tubing lash primer and four mascaras, including a waterproof option; and three sensorial lip products — a gloss, a balm that delivers a subtle vibrating effect, and a microplastic-free matte lipstick.
The collection showcases four standout products that merge sensorial luxury with advanced performance:
– Skin Armony is a serum with 94.9% natural-origin ingredients, acting as both skincare and makeup prep. Its transformative emulsion hydrates, firms, and boosts radiance with hyaluronic acid, peptides, antioxidants, and 3D hydration agents, delivered through a precise dropper format.
– Halo Melt, a 75% natural-origin multipurpose balm, provides a luminous wet-glow for face and body. Available in rose gold, magenta, and brown, it melts from solid to creamy, nourishing with macadamia, grape seed, and coffee oils while locking in long-lasting shine.
– Deep Frequency is an ultra-black waterproof mascara delivering dramatic volume, length, and definition from the first stroke. Its whipped texture, enriched with lash-strengthening peptides, works with a fiber brush for clump-free, bold lashes that last.
– Finally, Tone Balm is a stylo-format lip balm offering a glossy wash of color with a subtle plumping and vibrating effect. Infused with a powerful botanical active, it firms, smooths, and revitalizes lips while delivering radiant shine and luxurious comfort.
“Resonance embodies the power of rhythm as a force that unites and inspires self-expression. Our collection blends innovative, vegan formulas with skincare benefits to create a sensory journey where makeup becomes a form of movement and connection. With every texture designed to melt, transform, and illuminate, we invite everyone to discover their inner frequency and express their unique identity,” said Michela De Frenza, Marketing & Innovation Manager at MPlus Cosmetics.
