Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Mother Dirt launches its skin microbiome friendly cosmetics in the UK

Mother Dirt, the innovative personal care brand proposing live probiotic skincare and haircare products that nurture the “good bacteria of the skin” is launching its complete product line in the EU and UK online at motherdirt.com and exclusively through the retail locations of Content Beauty & Wellbeing in London and all Whole Foods UK locations.

The brand’s core product, the AO+ Mist, is the only product on the market that contains a live culture of Ammonia Oxidizing Bacteria (AOBs), a type of microorganism that - according to the brand - has been lost from human skin with modern hygiene. The supporting products - Face & Body Cleanser, Shampoo and Moisturizer - are all certified biome-friendly, and specially formulated to ensure they do not have a negative impact on the ecosystem of the skin.

As a pioneer in the probiotic skincare movement, Mother Dirt’s expansion into the EU is representative of the quick growth of this expanding category in skincare and personal care. With more health-conscious decision-making consumers in the marketplace, the European probiotic market alone is projected to exceed $20 billion by the end of 2024. “This is in line with rising awareness of the downsides of over-cleaning and antibacterial wash products. We’ve seen a high demand from the European audience since we launched in the US two years ago, and have been eager to bring those consumers a product line developed to support the skin’s microbiome,“said Jasmina Aganovic, president of Mother Dirt.”People are starting to realize that our skin, like our gut, needs a balance of good bacteria to be healthy."

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork to hold its 9th edition on September 11-12, 2019

The only event dedicated exclusively to make-up and skincare formulation, production and packaging on the East Coast will take place at the Center415, on the 5th Avenue, at the heart of Manhattan, on 11 & 12 September, 2019. MakeUp in NewYork 2019 will host +110 exhibitors in formulation, packaging, full-service, accessories and (...)

read more
job opportunities
Experts’ views
“Do you know a blush that stays on all-day?”

Marine Chevalier
“Do you know a blush that stays on all-day?”

Beauty addicts’ dissatisfactions and expectations in terms of makeup: this is the subject of the survey carried out by the French mobile app My Beauty Community among its community. Launched in September 2017, the app has attracted 50,000 beauty addicts, called the “Beauties”. A key target for brands. Every day, these young women post (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close