Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Moscow, a niche brands heaven?

Despite the increasing concentration of selective distribution in Russia, dominated by three major retailers, niche perfume and cosmetic brands seem to have found a highly fertile ground in the Russian capital. Overview on the outlets around Red Square.

Three chain retailers now dominate the distribution of selective perfume and cosmetic brands in Russia, particularly in the regions of Moscow and Saint Petersburg: L’Etoile, Rive Gauche and Ile de Beauté.

The competition between the two leaders, L’Etoile and Rive Gauche, is based primarily on price, and exclusive and own brands. Note that besides Chanel, Guerlain and Estee Lauder products, the two chains, also offer mass brands such as Garnier, Nivea or Gillette. However, no trace of rare perfume brand.

Among the three retailers, Ile de Beauté tries to stand out with a classier decoration and a high-end assortment. There are hardly any mass brands here, but attractively highlighted Sephora products in black displays. Also, a fairly wide selection of the most famous niche perfume brands: Annick Goutal, Atelier Cologne, Byredo, Diptyque, Clive Christian, Rouge Bunny Rouge, Serge Lutens...

Apteka Cosmetheca

Apteka Cosmetheca

But in Moscow, niche perfume and cosmetic brands from around the world have found their cocoon at Apetka Cosmotheca, the concept store created by Hayk Sargsyan and which opened at the end of 2012 at Galereya Moskva. Fragrance brands such as Olfactory Studio or Humiecki and Graef are showcased alongside skincare lines such as Absolution, Erborian, Patyka or Tokyo Milk, makeup accessories such as Japonesque or the Japanese toothbrush brand Yumaki (on the pharmacy counter). [1] Cosmotheca already runs seven outlets (shops or corners) in Moscow, a corner in St. Petersburg and now plans to expand in the regions.

Tsum Moscou

Tsum Moscou

A few steps away, near the Bolshoi Theatre, the famous Tsum store probably offers the most luxurious frame to the numerous niche brands it distributes Aqua di Parma, Atkinson, Comptoir Sud Pacifique, Coudray, Clive Christian, Creed, Diptyque, Histoire de Parfums, Houbigant Paris, Jovoy, Le Labo, Maison Francis Kurkdjian, Memo, etc.) alongside the most prestigious global brands.

In addition are the numerous Articoli point of sales that also offer - in a very upmarket frame - a diverse vision of the high-end offering of perfumes and cosmetics.

Vincent Gallon


[1] Brands distributed by Cosmotheca: 1752, Absolution, A’kin, Acca Kappa, Amala, Atelier Flou, Coola Cor, Cosmetics 27, Clark’s Botanicals, Bakel, Blue Bottle, David Mallett, eco.kid, EgoFacto, Erbario Toscano, Erborian, Fattoria di Belcanto, Frais, Gianna Rose Atelier, Humiecki and Graef, IQV, Iroisie, Japonesque, Karora, Less is more, Lollia, Malin+Goetz, Murchison Hume, Olfactive Studio, Oliver&Co, Panpuri, Patyka, PhiLab, Privé, Renoma, Sentifique, Sepai, Själ, Stem Organics, Tokyo Milk, Urban Tribe, Yumaki, Zoya


  • Rive Gauche
  • L'Etoile
  • L'Etoile
  • Ile de Beauté
  • Ile de Beauté
  • Apteka Cosmetheca
  • Apteka Cosmetheca
  • Tsum Moscou
  • Le Labo at Tsum Moscou
  • Tsum Moscou
  • Tsum Moscou
  • Articoli
© 2013 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
Haitian crisis: The Vetiver sector under great tension

Remi Pulverail
Haitian crisis: The Vetiver sector under great tension

What about this country that has been struggling for years between natural disasters, less and less efficient politicians, poorly managed and inefficient international aid and the consequences for the fragrance industry? Without going back to the times of colonization, Haiti has suffered in recent years from several phenomena that (...)

read more
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
United Kingdom: Premium Beauty Market Report
1700.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies