Pacific Shaving Company’s new Single-Use Shaving Cream Minis deliver shaving cream in a packet that dissolves with water in the palm to provide a moisturizing lather. The product is now available at Target stores nationwide. The innovation delivers an exact amount of shaving cream in a convenient form ideal for everyday use and for travel.
“There has been a great deal of innovation and disruption happening in shaving for razors and blades - but not much for shaving creams and aftershaves,” said Stan Ades, co-founder of Pacific Shaving Company. “We strive to develop innovative and effective shaving care products for men and women, and Single-Use Shaving Cream Minis fit perfectly with that goal.”
To develop the minis, Pacific Shaving Company partnered with MonoSol, LLC, a technology leader in food grade water-soluble films for products like unit-dose laundry and automatic dishwasher detergents.
“We’re always asking what can’t we put in a packet that dissolves in water,” said P. Scott Bening, MonoSol’s President & CEO. “We have seen success in laundry detergents, automatic dishwasher detergents, food colouring, and pool and spa products in water-soluble film, so why not enhance convenience in personal care products?”
“By taking cues from adjacent market categories with respect to form, function, and packaging, Single-Use Shaving Cream Minis are at once completely new and completely familiar to consumers,” said Ades. “Like laundry and automatic dishwasher single doses, we expect the Minis to change the way people shave, particularly in a world striving for convenience.”
