On the occasion of Cosmopack 2015, Mktg Industry introduced Petite Boite Beauté (PBB) a new line of compact cases and palettes in cardboard entirely designed, developed and manufactured in Italy.

PBB by Mktg Industry

PBB by Mktg Industry

The PBB compact case is available in three sizes: Small, Medium, Large. The inner case can be customised upon request. A large variety of decoration is also available.

There is a big trend for cardboard packaging, people are tired with plastic! Cardboard has been hardly considered as a suitable potential material for primary packaging for beauty products, but this is changing and it is now becoming a true alternative to plastic. PBB is fully recyclable and can also be made from 100% recycled paper,” Stefano Focolari, CEO of Mktg Industry told Premium Beauty News.

The PBB line scooped the Best Eco Design award at Cosmopack’s Eco Beauty competition.

The Eco Beauty design award was presented to Stefano Focolari, CEO at Mktg...

The Eco Beauty design award was presented to Stefano Focolari, CEO at Mktg Industry by the President of Bologna Fiere Duccio Campagnoli, by the President of Cosmetica Italia Fabio Rossello and by the President of Polo Tecnologico della Cosmesi Matteo Moretti during an awards ceremony at the International Buyer Lounge Cosmopack 2015. - photo © Cosmoprof

For us as a start up company to compete with more than 50 companies, including some of the most important national and international cosmetic companies in the world was already an honour, then the fact that we won is a dream becoming true. This international recognition is the demonstration that with a lot of passion, creativity, hard work and tons of love it is still possible to do business ’Made in Italy,’ in a winning way,” said Focolari.

Allumée by Mktg Industry - photo © Premium Beauty Media

Allumée by Mktg Industry - photo © Premium Beauty Media

In addition to the PBB line, Mktg Industry also presented Allumée, a range of standard aluminium boxes with a vintage design, customised displays, labels and sleeves.