Mktg Industry’s Illusionist Hydra 24h Foundation was designed to meet the expectations of today’s beauty consumers.
The new foundation stands out for its ultra-lightweight and breathable texture, created to feel almost imperceptible on the skin. It delivers a natural luminous finish with medium coverage, enhancing the complexion while preserving its authenticity. According to Mktg Industry, the result is “a fresh, even look that never appears heavy or overdone.”
Hydration plays a central role in the formula. The foundation helps keep the skin soft, smooth, and comfortable throughout the day, maintaining a flawless appearance for up to 24 hours. This long-lasting performance makes it ideal for both everyday wear and professional use, ensuring confidence from morning to night.
With 87.3% ingredients of natural origin, a vegan-friendly composition, and a talc-free formula, Illusionist Hydra 24h aligns with the growing demand for responsible yet high-performing cosmetics. Developed and produced in Italy, it benefits from high cosmetic standards and advanced formulation expertise.
Regarding the packaging, Mktg Industry suggests a 30 ml glass bottle with pump and over cap from its new Elite XL collection, available in full service. As always, clients can customize their project by choosing alternative packaging from Mktg Industry’s wide range of solutions, ensuring maximum flexibility to meet different brand identities and market positioning.
“Illusionist Hydra 24H Foundation perfectly represents our vision: a product that feels weightless on the skin, delivers visible performance, and responds to the values of today’s beauty market. It’s about creating effortless radiance with a formula that consumers can truly trust,” states Evita Riboli, Marketing Manager at Mktg Industry.
