The niche fragrance house, founded in 1999 in Geneva by Master Perfumer Alberto Morillas, recently opened its very first store in North America on Prince Street, in the SoHo district of New York [1].

Mizensir already has two own-stores, in Geneva, Switzerland, and Megève, France. The brand is also distributed in several high-end points of sale in Paris, Hong Kong and Beirut. In New York, Mizensir is also available at Bergdorf Goodman.

This first New York setting will make it possible to introduce the entire Mizensir’s offering to American customers, including the line of perfumes (34 fragrances) and the wide range of Home Care products, made up of 109 home fragrances and nearly a hundred scented candles.

As with other Mizensir stores, the interior space of the new Prince Street boutique features light wood furniture with white and gold decors.

On the occasion of this opening, Alberto Morillas presented his new eau de parfum, Ambre Magique.