Mimétique’s story began in 2021, when founder Fabienne Sebaoun — a cosmetic chemist raised by dermatologist parents — returned to the University of Chemistry in Nice, France, to deepen her expertise in formulation.

Mimicking natural mechanisms

“I was determined to create my own formulas,” she explains. “And as a small anecdote, it was during a skin biology course on biomimicry that I had a breakthrough: my skincare would be built on this principle—mimicking and supporting the skin’s natural mechanisms,” she adds with a smile.

She then developed the patented SMR-C5 complex, featured in all Mimétique products, in collaboration with the AgroParisTech Chair of Cosmetology, led by Professor Richard Daniellou. The complex is designed to support the skin’s key functions — protection, hydration, regeneration, and regulation.

“Mimétique is a truly modern French brand grounded in scientific expertise,” she explains. “I am convinced this is what consumers are looking for today: transparency and proven effectiveness. That is why all our formulas are scientifically tested on cell cultures and reconstructed epidermis. I am also committed to staying close to our customers.”

She adds that this closeness is reflected in her regular on-camera presence on social media, where she shares skincare advice as well as behind-the-scenes insights into the manufacturing process. “This helps shape our unique identity while strengthening the trust customers place in Mimétique,” the founder concludes.

Profitable from the outset, the dermo-cosmetic brand recorded EUR 1 million in revenue in 2024 and surpassed EUR 3 million in 2025. “We aim to triple this figure in 2026, driven by a series of exciting innovations and a gradual expansion into the United States,” the CEO adds enthusiastically.

“20 to 25% active ingredients”

“In my view, biotech represents the future of cosmetics. Biomimicry guides our formulation approach, while biotechnology enables us to reproduce and optimize these processes through next-generation active ingredients,” explains Sebaoun.

Another defining feature is a high concentration of active ingredients, including the patented SMR-C5 complex—composed of dipeptides, amino acids, and minerals—combined with well-established actives such as hyaluronic acid and lemongrass (Artemisia abrotanum), as well as functional lipids like squalane. “Our formulas contain between 20% and 25% active ingredients, which is particularly high,” she emphasizes.

Launched in November 2023 with four products, the Mimétique range has continued to expand and now includes seven products, soon to be eight.

In March 2026, the brand will unveil Everyday 50, an SPF 50 facial sunscreen fluid developed over two years of R&D to combine high protection with a luxurious sensorial experience. In May, it will follow with a tinted version of its Skin Restore face cream, enriched with astaxanthin.

Other innovations are in development, including a repairing lip balm, the first product in a line dedicated to sensitive skin. This lip balm will incorporate a new complex – also developed with AgroParisTech – and is slated for release at the end of 2026.

Furthermore, the brand launched its Starter Pack last November to resounding success, with the offer now sold out on its website due to high demand. “The idea was to allow customers to try the complete routine for a month at an accessible price point. It’s a highly popular offer that often leads to the adoption of full-size products,” explains Fabienne Sebaoun.

First steps in the United States

As far as retail is concerned, Mimétique is pursuing a selective distribution strategy aligned with its premium positioning.

In France, the brand is currently available in around thirty pharmacies, mainly in Paris and the surrounding region, with the aim of doubling this network by year-end. “We are very selective about our points of sale within the pharmacy channel. It is essential to ensure that pricing remains consistent with our target customer base,” emphasizes Fabienne Sebaoun.

Since July 2025, the brand has also been available at Oh My Cream, as well as in select concept stores such as Merci and Le Bon Marché.

Internationally, Mimétique is adopting a gradual, selective approach, partnering with carefully chosen retailers. The brand is already available at Space NK and Oh My Cream in the UK, as well as Mecca in Australia and New Zealand. It is now expanding into the US, with a presence at Printemps New York and upcoming launches on Goop, Moda Operandi, and FWRD. “In the US, we’re taking it step by step, relying on niche partners to build the brand gradually but sustainably,” concludes the founder.