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Millennium Fragrances diversifies their perfume lines for children

Since its creation in 2000 by Priscilla and Frédéric Beaulieu, Millennium Fragrances has specialized in made in France perfumes for children and teenagers aged 0-18 with three brands, Kaloo, Kokeshi, and Clayeux. Today, the group is broadening its offering with an original concept for its new baby perfume line, “Les amis de Kaloo”, and is also renewing the design of the Kokeshi Japanese dolls.

For the end of the year, the Kaloo perfume lines, associated with fluffy toys and designed for babies and children aged 0-6, have been completed with a new premium range presented in an innovative, exclusive bottle: “Les amis de Kaloo”. Available as a scented water – without alcohol – or an eau de toilette, with a low quantity of alcohol, the bottles are fitted with a diffusing cap made of patented ceramic to spread the fragrance throughout the child’s room.

And the brand has announced another innovation for March 2016: a new bottle for the Kokeshi Japanese dolls designed by Jeremy Scott, Moschino’s designer, who is fond of the kawai world. Created from scratch around the concept of small Japanese dolls, the Kokeshi brand targets teenagers aged 12-18 and regularly renews its partnership with a renowned designer to create the five figurines of the collection. The new line is directly inspired from the Californian designer’s textile collections. A doll and a message are associated with each fragrance created in collaboration with Mane and Robertet: Tonka illustrates power, Bambou, friendship, Lotus, beauty, Lichee, love, and Cheery, luck.

Exclusively made in France, Millennium Fragrances perfumes are distributed by 1,800 selective perfume shops and 400 stores dedicated to children, in France, but also in ten countries around the world, 300 stores located in airports, and 43 airlines. The group has shown an 8% increase in its turnover this year, compared to 2014.

Kristel Milet

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