Switzerland-based Mibelle AG, a full-service customer brand manufacturer serving the personal care, home care and nutrition markets, is founding a joint venture with the Indian retail group Future Group (Future Consumer Enterprise Ltd.) in order to design and market new brands and product concepts for the Indian personal care market. The first products with the Swiss-Indian label should be available in India from early 2016. They will be manufactured in Switzerland and at the local factories.
Future Group is the biggest retailer in India with a branch network of over 570 outlets in 243 cities.
With this joint venture, Mibelle AG will be entering the Indian Personal Care market for the first time. "This is one more step in setting up the Mibelle Group as an international operator", says the CEO Dr. Luigi Pedrocchi.
The Mibelle Group is the number three in the European proprietary brand market. The Group has around 1,000 employees and generates sales of approximately EUR 381 million. The entity gathers the companies Mibelle AG and Mifa AG in Switzerland, and Mibelle Ltd in the UK. With the business unit Mibelle Group Brands, it is also active in the development and management of exclusive brands in the cosmetics sector. As an independently operating business unit, Mibelle Group Biochemistry is specialised in the research and development of active ingredients for cosmetic applications
