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Metsä Board skincare gift box wins the Luxe Pack Shanghai 2017 in green Award

Metsä Board has recently won the Luxe Pack Shanghai ’in green’ Award, in the best eco-friendly Packaging Solution category, with its skincare gift box. The Luxe Pack ‘in green’ Award recognises new eco-friendly designed products which demonstrate a specific positive environmental and sustainable impact.

The skincare packaging concept is designed to promote sustainability while providing a unique user experience. The concept combines Metsä Board’s pure, lightweight and stiff paperboards and the company’s packaging design service. The brief was to look at ways to improve the traditional secondary paperboard packaging, with a strong emphasis upon sustainability, strengthening brand values and reducing packaging and plastic - without compromising the consumer experience.

The outer box of the skincare gift set offers sharp corners with no overlapping corner folds. The box structure is glueless. The PET window is designed to be easily removable for trouble-free recycling. The three internal boxes each offer different one-step opening and closing mechanisms, enhancing brand value through a unique consumer experience.

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With more than 170 products competing to be selected in the Innovation Tree, the next edition of the MakeUp in Paris trade show looks very promising. The Innovation Tree is a selection of the best innovations received for each ‘MakeUp in’ show. A committee of internationally recognized experts elect those that may change the way (...)

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Developing eco-responsible ingredients: transform without denaturing

Romuald Vallée
Developing eco-responsible ingredients: transform without denaturing

This is a trend which is fast growing in all areas, including in the cosmetics industry. Eco-responsibility has become a major element in the purchasing process for consumers who want their choices to have a positive impact on the society and the environment. The “green” business, often interpreted as a “marketing opportunity” is now (...)

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