Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Metsä Board: Customizable and light e-commerce packaging solutions for Billebeino

For its -commerce packages, Finnish young sportswear brand Billebeino has chosen a Metsä Board’s white kraftliner digitally printed by Adara Pakkaus Oy.

The packs can be customized with according to the collection’s theme. Indeed, digital printing enables variable patterns while optimizing order quantities. The high brightness of the kraftliner enables a stunning colour reproduction. It is strong, yet lightweight and recyclable, making it a sustainable material choice.

Adara's digitally printed E-wave kits use MetsäBoard Classic WKL (135 g/m2) (...)

Adara’s digitally printed E-wave kits use MetsäBoard Classic WKL (135 g/m2) on the surface and MetsäBoard Natural WKL Bright (120 g/m2) uncoated white kraftliner on the back.

Sustainability is an important part of our brand. Most of our clothing is made from recycled materials. We do not make instant fashion, but durable, responsibly produced clothing. Therefore, corrugated board as a packaging material is a natural choice for us. It is important that our products arrive undamaged to our customers and that the packaging can be easily recycled,” says Juhani Putkonen, CEO of Billebeino.

E-commerce accounts for about 65% of Billebeino’s total sales.The changing prints of the e-commerce package have been well received by our customers, and package openings are presented on social media,” Putkonen continues.

© 2020 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Paris: The countdown has started before the 2020 edition

The next edition of the BtoB trade show dedicated to the make-up and skincare value chain will be held on June 18th and 19th at the Carrousel du Louvre. Once again, MakeUp in Paris will gather key suppliers of packaging, formulation and full-service solutions for the make-up and skincare markets. The event will feature: latest (...)

read more
job opportunities
Experts’ views
How farms-to-formulations beauty is helping brands build trust with consumers

Sébastien Massard
How farms-to-formulations beauty is helping brands build trust with consumers

According to Nielsen Global Corporate Sustainability Report, 66% of consumers globally say they are willing to pay more for sustainable and transparent brands. This trend has been spreading fast across markets. The food industry was particularly affected by a growing interest of consumers for higher ethical standards, like fair (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close