For its -commerce packages, Finnish young sportswear brand Billebeino has chosen a Metsä Board’s white kraftliner digitally printed by Adara Pakkaus Oy.
The packs can be customized with according to the collection’s theme. Indeed, digital printing enables variable patterns while optimizing order quantities. The high brightness of the kraftliner enables a stunning colour reproduction. It is strong, yet lightweight and recyclable, making it a sustainable material choice.
“Sustainability is an important part of our brand. Most of our clothing is made from recycled materials. We do not make instant fashion, but durable, responsibly produced clothing. Therefore, corrugated board as a packaging material is a natural choice for us. It is important that our products arrive undamaged to our customers and that the packaging can be easily recycled,” says Juhani Putkonen, CEO of Billebeino.
E-commerce accounts for about 65% of Billebeino’s total sales. “The changing prints of the e-commerce package have been well received by our customers, and package openings are presented on social media,” Putkonen continues.