Messe Frankfurt Middle East (MFME) – the organizer of Beautyworld Middle East, the largest B2B trade show dedicated to the beauty industry in the region – and 1st Arabia, a leading exhibition and conference organizer in the Kingdom of Saudi Arabia, have announced their partnership to bring the upcoming edition of Beautyworld Saudi Arabia to the Kingdom.

The fifth edition of Beautyworld in Saudi Arabia, which is also expected to be the largest ever, will take place from 11-13 February 2024 at the Riyadh International Convention and Exhibition Centre (RICEC).

Largest show ever

The organizers said that for the first time in the event’s history, Beautyworld Saudi Arabia 2024 will utilize the full venue at Riyadh International Convention and Exhibition Center (RICEC), doubling in size and bringing the widest number of exhibiting companies to the KSA market.

The Beauty and Personal Care market in Saudi Arabia — the eighteenth largest economy in the world, and the largest GDP in the gulf region — is expected to reach US$7.6 billion by 2027, at a CAGR of 10.9% making it an ideal time to capitalise on the exponential growth opportunity in the region.

"The beauty market in Saudi Arabia is set to experience exponential growth in the coming years making it the ideal destination for both local and international players in the industry to connect and grow together. The relaunch of Beautyworld in the kingdom will include not only a larger floorplan, but also providing more engaging content and experiences for both exhibitors and visitors alike, and in the prime season to help kick off the year," said Show Director, Ali Akbar.

Saudi Arabia is one of six Beautyworld events globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Tokyo, Nagoya, Osaka and Fukuoka).