Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, an annual trade show held in Dubai, has announced the launch of a new event aiming at opening new pathway to the Kingdom of Saudi Arabia’s beauty and personal care market. According to Euromonitor International, Saudi’s market retail value for beauty and personal care products should reach US$6.9 billion in 2021, compared to US$5.4 billion in 2017.
Organised in partnership with Saudi-based ACE Exhibitions, the first edition of Beautyworld Saudi Arabia will take open doors from 14-16 October 2018 at the Jeddah Centre for Forums and Events. The show will cover six product groups: Fragrance; Cosmetics & Skincare; Personal Care & Hygiene; Natural & Organic; Hair, Nails & Salon Supplies; and Machinery, Packaging, Raw Materials & Contract Manufacturing.
“Saudi Arabia still offers plenty of untapped potential, so the time is right for the Beautyworld brand to make its debut on Saudi soil,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East.
According to Messe Frankfurt Middle East, 15 exhibitors have already signed on this debut event, including Firmenich, Symrise, International Flavors & Fragrances (IFF), Nazih Group, Sawaya International, Al Haramain Perfumes, My Perfume Factory, Identiscents, Neo Perfumes, Piramal Group, Creative Beauty Source, Oudh Al Anfar, Unitrade, Beauty Care Company and Forever 52 make up. The organizers expect the first edition to host 100-plus exhibitors from around the world.
“Beautyworld Middle East has helped IFF develop its fine fragrance business with key Middle East fragrance brands, so we expect Beautyworld Saudi Arabia to have a similar positive impact on our business in the long term. We would like to be seen as the partner-of-choice when it comes to creating fine fragrances, so participating at Beautyworld Saudi Arabia will help us emphasise this message to our Saudi clients,” said Aram Boyadjian, Commercial Director in the Middle East for IFF’s Fine Fragrance division.
Beautyworld Saudi Arabia is the 5th trade fair in the Kingdom co-organised by Messe Frankfurt Middle East and ACE Group, joining Automechanika Jeddah and Riyadh, Materials Handling Saudi Arabia, and Intersec Saudi Arabia.
“Many Beautyworld Middle East exhibitors have expressed keen interest in the Saudi market, and this event will provide them the unique platform to launch their products and services, network with leading worldwide brands, and establish joint ventures, dealers and distributorships throughout the Kingdom,” concluded Hadi Al-Harith, CEO of ACE Exhibitions.
Organised by Messe Frankfurt, the Beautyworld brand hosts trade shows at various locations around the world.