Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Men’s demand to drive the fragrances market in India

Canadean forecasts the fragrances market in India to grow at a CAGR [1] of 26.0% from 2013 to 2018 with men’s consumption being a strong propeller.

According to a recent report from the market research firm, men are currently consuming more fragrances than women in India [2]. The strong interest of Indian males in the scents market is the result of an increased self-image consciousness, which can be partially attributed to the building pressure to succeed in the workplace. Rapid urbanisation, as men have flocked to the major cities in search of higher paid work, has led to continual pressure and competition in office environments.

Lacoste introduced a new fragrance in the Indian market with the launch of (...)

Lacoste introduced a new fragrance in the Indian market with the launch of Eau de Lacoste L.12.12 Rouge. This new fragrance brings together a combination of fruit notes such as mango and black pepper, giving a powerful, indulgent and intense smell.

Men in this scenario want professional and sophisticated fragrances that complement their workplace image, believing that this will help their career success," comments Kirsty Nolan, analyst at Canadean.

Price sensitivity

However, men in India are also conscious about the price and manufacturers and retailers need to be careful in the positioning of their fragrances. While, 22 per cent of fragrances purchases are motivated by the willingness to pay for quality, 20 per cent are motivated by the search for better value. According to Nolan, “fragrance companies need to ensure that they are providing men with an affordable, high quality, daily wear that can be incorporated into the average man’s grooming routine.

Western influence

Regarding scents preferences, it was traditionally cultural for Indian men and women to use the same, unisex fragrances with scents which, in the West, would be exclusively associated with women. Rural men and those in smaller towns are still using these fragrances. However, as urbanisation increases and a fascination with western culture spreads beyond the cities, men are opting for more spicy, woody, oceanic and citrus notes.

Footnotes

[1Compound Annual Growth Rate

[2Consumer Trends Analysis: ’Understanding Consumer Trends and Drivers of Behavior in the Indian Fragrances Market, Canadean

© 2014 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Paris: The countdown has started before the 2020 edition

The next edition of the BtoB trade show dedicated to the make-up and skincare value chain will be held on June 18th and 19th at the Carrousel du Louvre. Once again, MakeUp in Paris will gather key suppliers of packaging, formulation and full-service solutions for the make-up and skincare markets. The event will feature: latest (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close