Men are a better target than women for ingestible skincare makers, a recent research by Lycored suggests.
The global supplier of natural carotenoids for food, beverage and dietary supplement products surveyed 480 consumers in the UK and France, exploring their attitudes to skincare, health and appearance [1].
One of the key findings was that men were significantly more open to the concept of ingestible skincare than women. Three quarters (74%) of the men surveyed said the idea of taking a supplement for skin health or beauty was normal, compared to 58% of women.
According to Lycored, one possible explanation for this is that men are less willing than women to spend time applying topical products. Thirty-seven per cent of the men surveyed said they want to spend less time on their skincare regimens, compared to 28% of women.
“Men have long been growing in importance as consumers of skincare, and our research shows this applies to ingestible products just as much as topical. The potential of the male beauty from within market is huge,” said Zev Ziegler, Head of Global Brand & Marketing, Health at Lycored.
The survey also found that men are no less likely than women to pay for quality products, with 26% in both groups spending more than £20 a month on skincare.
At Vitafoods Europe (May 15 to May 17) Lycored will be showcasing Lycoderm, its proprietary carotenoid blend for skincare supplements. Lycoderm is specially designed to foster overall skin wellness from the inside out. It combines natural lycopene, phytoene and phytofluene from tomatoes with carnosic acid from rosemary leaf.
