With the brand’s vision in mind, Meiyume provided on-the-ground turnkey support to develop a halal-certified, exclusive formula through the orchestration of its global Innovation & Development (I&D) network and manufacturing facilities in Indonesia. The result is a uniquely textured, alcohol-free formulation that has been clinically tested to ensure its suitability for sensitive skin. The product (trademarked CloudLike by Carasun) has also been enriched with ingredients like Rice Extract to nourish the skin and protect it from free radicals.
The development is initiated from the understanding that some consumers may be averse to the use of sunscreen out of fear of causing more serious skin issues such as acne or dull skin – due to sun care products’ common associations with stickiness, discomfort, and unpleasant smells. To address this concern, Meiyume worked closely alongside Carasun to create an exclusive formula that focuses on stellar texture and finish for consumers to enjoy: lightweight, non-sticky, and non-greasy. Additional product testing has shown users agreeing that their skin feel fresh and comfortable even after 8 hours of application. The formulation is also non-comedogenic, does not leave a white cast, and can be used as a make-up base, allowing consumers to use it all day long with less worries of entailing problems that come with frequent sunscreen usage.
Carasun has launched the innovative formulation under its Solar Smart UV Protector sunscreen line. Encased in a vibrant bright yellow and pocket-sized packaging, it is the optimal sun care product for consumers looking to effectively protect their skin with no hassle. The product is easily accessible, from the largest local minimarket chains like Alfamart and Indomaret, to Indonesia’s leading online beauty platform, Sociolla.
Meiyume continues to work with brands like Carasun to develop tailored product formulation and packaging best suited for identified consumer segments. Moving forward, Meiyume looks to provide even more on-the-ground turnkey support to brands using its local manufacturing facilities and I&D labs.