Since August 1, beauty buyers can experience the Meitu Magic Mirror for twelve months at 22 DFS stores in 16 locations including Hong Kong, Macau, Singapore, Indonesia, Japan, Australia, United Arab Emirates and the United States. This is the first time that Meitu Magic Mirror has appeared outside mainland China to offer virtual makeup and intelligent makeup recommendation services. Previously, the Meitu Magic Mirror has worked with major beauty brands such as Lancôme, Nars Cosmetics, Make Up Forever, Sephora, Dolce & Gabbana in China.

When using the Meitu Magic Mirror, customers will be able to see their desired makeup style applied directly to their face, just as if they were standing in front of a mirror. The effect is true-to-life and product colours and textures are accurately displayed,” says the Chinese company. The mirror can also recommend personalized makeup looks or styles by identifying the customer’s facial characteristics.

After a customer completes the Meitu Magic Mirror experience, they may scan a QR Code to easily save their favourite products on their phone, creating a shopping list that can be shown to makeup specialists or sales associates at the given retail location. All photos taken during the experience can also be directly shared with friends or on social media.