Symrise has announced the appointment of Mehdi Lisi, formerly of Mane and Firmenich, to lead global fine fragrance creation.
With more than 25 years of experience in fine fragrance creation at leading fragrance and flavor houses, Mehdi Lisi brings a broad perspective on global scent design, creative strategy, and consumer insight. At Symrise, he will focus on accelerating digitalization and innovation in fragrance creation, inspiring and engaging the global community of perfumers, and anticipating new sources of olfactory inspiration across markets and categories.
Lisi began his career in 2000 at L’Oréal as a Fragrance Development Manager, before taking on similar roles at DSM-Firmenich in Paris and IFF in New York. In 2010, he broadened his international scope at IFF, leading global accounts and business across North America and Europe, before joining DSM-Firmenich as Global Vice President of Fine Fragrance Creation & Innovation. Most recently, he served as President of Global Fine Fragrance at Mane, further strengthening his expertise and strategic vision of the global fragrance market.
He will report to Julianne Pruett, Global President Fine Fragrance, and Ricardo Omori, Global President Fragrance Division, Symrise.
