As more and more retail stores worldwide move towards closing for the foreseeable future, cult Australian beauty retailer MECCA, which counts 90 stores, is trying its best to adapt to the current COVID-19 world order - with a brand-new online hub.

Introducing MECCA LIVE : our 24-hour beauty update of what we love and what we’re obsessed with” MECCA recently posted on Instagram. “From daily updates on new beauty products, what’s trending now, live Q&As, lifestyle and more, take a beauty breather with us and come online to say hi.

The beauty hub houses six new features, including Breaking Beauty News, Trending Now, MECCA Concierge, MECCA TV, MECCA Chit Chat and MECCA Memo. Beauty lovers can chat with customer service teams, watch beauty tutorials, read in-depth interviews and more - all in the comfort of their own homes.

So come on, take a beauty breather and join us at MECCA LIVE" the new hub reads. "We are not sure how long this new world order will last, but rest assured we are going to do everything we can to keep our love of beauty alive.

Until recently MECCA Australia stores were still open with the company implementing additional precautionary hygiene and safety measures, including the suspension of its popular in-store services. However, following recent revised advice of the Government the retailer had to close its Aussie stores too. MECCA New Zealand has also closed its stores amidst New Zealand’s current nationwide lockdown.