Max Herlant

A celebrity makeup artist, a renowned expert in rejuvenating makeup techniques, and also th first professional makeup artist working with the Yves Rocher brand, Max Herlant, is about to participate in the next MakeUp in Paris tradeshow, its third in a row.

While, at last year’s MakeUp in Paris, Max Herlant had undertaken to re-establish the former prestige of foundation, with the aim to, “reconcile women with a product that many of them use it improperly”, this year, he will mainly focus his presentation (22 June at 10:00am) on make-up for men.

Because he is convinced that "men are every day more concerned with their image, they must get to know the secrets of their face and therefore learn to apply cosmetics in sheer manhood, as do all those who are routinely confronted to spotlights."

Max Herlant, who has a true passion for finding both the "youth and beauty capital" and rejuvenation techniques involving make-up, is convinced that men also will learn to how to master the best way possible an anti dark circle product, a bronzing powder, a mascara the same way we would a perfume.

And when asked if he really thinks that men are ready nowadays to make the leap, his answer is clear. “Sincerely yes! In the same way as men’s cosmetics have grown steadily in recent years, it is clear that men use, still not daring to say so, products similar to make-up, like for example bronzing powders. Not to mention foundation; as a proof of the secrecy still surrounding this aspect, I must say I haven’t found any statistics on the subject so far.


Registration must be done on line this year at www.makeup-in-paris.com to get your badge that gives you free access to the conferences and animations for the 2 days of the MakeUp in Paris event (June 21st - 22th, 2012 - Carrousel du Louvre, Paris)