Verreries Brosse has named Maurizio Guseo as its new Managing Director a few months ago. While the appointment was officially confirmed to the media quite lately, Mr. has been working for several months to reinforce Verreries Brosse’s automated and partially-automated industrial activities, building on its historic know-how in the fine perfumery and wines and spirits industries.

Product diversification and industrial flexibility

The Zignago Vetro group aims to develop a global offer across the cosmetics, makeup and fragrance segments, and to propose all quality levels, from premium to mass-market via lifestyle, thanks to the diversity of its manufacturing base, including single, double and triple gob manufacturing. Since I took on this role in January 2016, I have been proud to accompany Verreries Brosse’s motivated and passionate team, which is, and will remain, the driving force behind Zignago Vetro Group’s premium offer in the beauty and spirits markets,” said the new Managing Director who is now based at the factory in Vieux-Rouen-sur-Bresle, Normandy, France.

Maurizio Guseo, Managing Director, Verreries Brosse

Maurizio Guseo, Managing Director, Verreries Brosse

Mr Guseo’s aim is to continue to reinforce the company’s innovation strategy with an industrial organization adapted to the ever-more demanding needs of the market when it comes to quality and flexibility, both with automated and semi-automated production. “We will continue to diversify our premium offer for the cosmetics, makeup, fragrance and spirits sectors as well as working to develop, for all these market segments, our standard ranges,” he added.

At Luxe Pack, we will present our latest realizations, notably the bottle for Azzaro Wanted, made using a double gob press, the 100 and 150ml versions of Burberry Mr. Burberry and the pack for Guerlain’s new foundation line Parure Gold. We will also present a standard carafe made using automated production. And of course, for fine perfumery, we will show the new models in the UP & DOWN line, a major innovation in terms of glass repartition. Visitors will additionally be able to discover Alaia Paris Extrait de Parfum, created using semi-automation, a particularly beautiful realization that won the PCD Award in the women’s fragrance category in February 2016.

The company will also seize the opportunity of the next Luxe Pack Monaco trade show to present its new environmental commitments. “At the beginning of 2016, we allocated resources internally to create an in-house CSR charter,” said Maurizio Guseo.

Mr Guseo has spent 27 years of his career at Zignago Vetro Group, Verreries Brosse’s mother company, with positions including quality director and sales director of Zignago Vetro and most recently as sales and marketing director for all three of the group’s subsidiaries: Zignago Vetro (Italy), Huta Szkła Czechy (Poland) and Verreries Brosse (France).