Mary Kay is joining the Sustainable Packaging Initiative for Cosmetics (SPICE) along with 17 current member organizations including Hermès, Chanel, Coty, Estée Lauder, and others, to guide sustainable packaging policies, drive packaging innovation, and to meet consumer’s expectations on understanding the environmental performance of products.

At Mary Kay, we feel that pink is the new green,” said Keith Learn, VP of Procurement and Supplier Development at Mary Kay. “Together with SPICE and other industry leaders, Mary Kay is firmly committed to building a future that’s healthier, greener, and more sustainable for generations to come.

Co-founded by L’Oréal and Quantis in 2018, SPICE will develop and publish business-oriented methodologies and data to support resilient decision making to improve the environmental performance of the entire packaging value chain. These developments will be the result of collective working sessions where members will share experience and knowledge for the benefit of the initiative and eventually to cosmetics packaging sustainability achievements on a grand scale.