Martinenq, one of the leading producer of leaflets, notices, brochures and sample cards, has moved closer to Digital Packaging, another recognized player in digital and digital printing dedicated to packaging. Indeed, Digital Packaging created MYPACK CONNECT, a free mobile application which through image recognition allows a consumer to access the universe of the brand. Thus, a sample card printed by Martinenq, will have its digitized content accessible by a simple flash from the smartphone.
“The consumer who has tested the sample will be able to interact with the brand, share with it on social networks, access tutorials, the E-shop of the brand and many other things. It enables brand owners to have access via a dedicated platform, to relevant data’s of consumers behaviour who tested the sample whether it is perfume,make-up or cosmetic," said Martinenq.
