Markwins Beauty Brands has appointed Eric Weeks to the Executive Position of President of Sales and Revenue for North America-USA, Canada, and Mexico. The new role provides Weeks the opportunity to drive the company’s mission of an outside-in, consumers- and customers-first approach to business driven by effective customer service, communication, and information.
Weeks, who joined Markwins in 2001 has contributed in various sales and management roles within the company. His nearly 20 years of experience at Markwins gives him unparalleled insight into the company’s strategy and operations. Weeks will continue to work closely with Markwins founder and CEO, Eric Chen.
"His spirit, tenacity, and get-it-done attitude exemplify the entrepreneurial spirit of Markwins," comments Chen. "Eric’s career growth, particularly in the past 3 years, has transformed him into a strategic manager with the vision to lead the charge in the new retailing and digital environment. In this new role, Eric will report directly to me, and together we will continue Markwins’ campaign to bring beauty and excellence to our beloved customers and consumers."
Weeks is committed to spearheading a charge to develop and invigorate Markwins’ pricing and promotional strategies, while working closely with the Executive Team and Brand Leadership on Marketing and Branding initiatives. Additionally, he will facilitate an environment where recruitment, career enhancement, and retention of talent forms the cornerstone of Markwins’ sales organization.
"I am sincerely grateful to Eric and Lina Chen to be given the opportunity to help the rest of the management team lead Markwins into the next phase of our journey in a post COVID environment," says Weeks. "In addition to serving the greater company I hope to provide an enhanced conduit to both our consumers and customers through active listening and partnership."
With a wide brand portfolio (wet n wild; Lip Smacker; Physicians Formula; LORAC; Black Radiance; The Color Workshop), Markwins Beauty Brands) is the largest independent cosmetics company in the USA. The company sells its products in over 80 countries worldwide.