BASF has appointed Dr. Marko Grozdanovic as head of the Personal Care Europe regional business unit and as the new Managing Director of BASF Personal Care and Nutrition GmbH, effective October 1, 2020. He succeeds Xavier Susterac who held these positions since 2017 and is leaving the company at his own request.

Prior to his current role, Grozdanovic was Managing Director of BASF’s European sales organization BTC Europe GmbH, since 2016. The company is focused on specialty chemicals for small and medium-sized customers in various industries.

Grozdanovic holds a Ph.D. in Marketing from the University Mannheim. He started his career at BASF in 2006 as an internal management consultant. Having completed several strategy and optimization projects in Ludwigshafen, he transferred to BASF Corporation in the U.S. in 2009. He was responsible for a project to optimize and divest the styrene business and BASF’s North America business for performance additives and later for coatings raw materials and pigments in the industrial coatings industry as well as in the automotive, furniture and plastics industries.

BASF’s Personal Care business in Europe is headquartered in Monheim, Germany.