On social networks, honey is now being embraced by beauty enthusiasts — and, more specifically, makeup fans — whose latest obsession is ’honey lips,’ a lip colour and finish inspired by the characteristics of the product, channelling shine and shimmer, with a rich, luscious effect that sets it apart.

Mouth-watering lips

The idea here isn’t to use honey directly — despite its many benefits for the skin — but to try to reproduce the shine and luster of the sweet substance on the lips. It’s an idea that’s become a viral hit on social networks, with the #honeylips hashtag scoring no less than 3.2 million views in just a few weeks on TikTok.

It’s the beauty content creator, Eva Larosa, who is behind one of the most-viewed videos on the subject. And that’s without counting those for her ’honey girl makeup’ tutorial, which shows viewers how to create a complete makeup look inspired by the sparkling amber hues of honey.

So how do you get ’honey lips’? As we’ve seen, you don’t need to go digging around in your pantry to recreate this beauty trend. A lip liner, gloss and eyeshadow are more than enough to get to work. To begin with — and as for any lip look — dead skin should be exfoliated to ensure you’re working with a smooth, even surface. Next, apply gold eyeshadow at the cupid’s bow and in the center of the lower lip, line the lips with a pencil in the same shade as the lips or slightly darker, and finish with a high-shine gloss. And that’s it.

A sweet and refreshing makeup look

’Honey lips’ are part of a wider trend that has been seen for several weeks in the beauty world, which involves drawing inspiration from food, drinks and other sweet treats to perfect summer makeup looks.

Examples include ’syrup nails’, espresso makeup, with its coffee-inspired hues, and strawberry makeup for a healthy "sun-kissed" glow. We should also mention the “tantouring” trend, which also marks the return of audacity in make-up!