Sign up!
World class news for the beauty and cosmetics industries
Marielle Belin

Brand Marketing

After several years working in an advertising agency, she became the International Marketing Director of Thierry Mugler, before reaching the position of Vice-President of Issey Miyake Parfums. Her marketing experience built up in contact with both visionary creators and perfume consumers, through an intense, more than 15-year relationship.

In 2011, she founded her own consulting firm specialized in Innovation and qualitative studies: la marque & la manière. Her approach and tools are designed to develop an in-depth vision of the brand as well as consumer empathy, always taking into account our era’s main societal transformations.

She suggests an original method (Sense & Story) which leads to reaching the deepest meaning of a product experience or the founding myth of a brand.

The agency’s website:
www.lamarqueetlamaniere.com

Follow us
The waterless issue, an innovation challenge for Argeville

The waterless issue, an innovation challenge for Argeville

Hansol EB eco-friendly paper material changes the packaging landscape

Hansol EB eco-friendly paper material changes the packaging landscape

FOCUS

MakeUp in LosAngeles returns in February in a transformed beauty market

MakeUp in LosAngeles returns in February in a transformed beauty market

MakeUp in Los Angeles 2022 is returning at the LA Convention Center on 23rd and 24th February 2022, together with...

Beauty under carbon constraints… with enthusiasm!

Beauty under carbon constraints… with enthusiasm!

Decarbonisation, circular economy... these words still seemed out of place in the cosmetics world three years ago. But caught up by the...

The waterless issue, an innovation challenge for Argeville

The waterless issue, an innovation challenge for Argeville

Aware of the evolution of skincare products consumption patterns and of the demand, Argeville has developed a global expertise in the...

Cosmetic Ingredients - October 2021

Cosmetic Ingredients - October 2021

As a result of the various confinements, new skincare practices have emerged, often inspired by Japanese concepts. Our vision of beauty...

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
accept