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World class news for the beauty and cosmetics industries
Marielle Belin

Brand Marketing

After several years working in an advertising agency, she became the International Marketing Director of Thierry Mugler, before reaching the position of Vice-President of Issey Miyake Parfums. Her marketing experience built up in contact with both visionary creators and perfume consumers, through an intense, more than 15-year relationship.

In 2011, she founded her own consulting firm specialized in Innovation and qualitative studies: la marque & la manière. Her approach and tools are designed to develop an in-depth vision of the brand as well as consumer empathy, always taking into account our era’s main societal transformations.

She suggests an original method (Sense & Story) which leads to reaching the deepest meaning of a product experience or the founding myth of a brand.

The agency’s website:
www.lamarqueetlamaniere.com

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A strong and exclusive bond between luxury products and customers!

A strong and exclusive bond between luxury products and customers!

"We want to generate a positive impact", Jean-Paul Berthomé, Expanscience

"We want to generate a positive impact", Jean-Paul Berthomé, Expanscience

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MakeUp in Paris is back. What will it look like?

MakeUp in Paris is back. What will it look like?

After two long years of digital meetings, the B2B event dedicated to makeup and skincare is preparing to welcome...

Olfactory trends : Salted and gourmand scents

Olfactory trends : Salted and gourmand scents

With their iodized, humid, green or woody facets, salty notes have always added a touch of intrigue to compositions. Previously used to...

A strong and exclusive bond between luxury products and customers!

A strong and exclusive bond between luxury products and customers!

With ’Your Product, Your Story’ byWANDS, the Paris-based agency proposes to create a strong, exclusive and innovative bond between luxury...

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

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