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World class news for the beauty and cosmetics industries
Marielle Belin

After several years working in an advertising agency, she became the International Marketing Director of Thierry Mugler, before reaching the position of Vice-President of Issey Miyake Parfums. Her marketing experience built up in contact with both visionary creators and perfume consumers, through an intense, more than 15-year relationship.

In 2011, she founded her own consulting firm specialized in Innovation and qualitative studies: la marque & la manière. Her approach and tools are designed to develop an in-depth vision of the brand as well as consumer empathy, always taking into account our era’s main societal transformations.

She suggests an original method (Sense & Story) which leads to reaching the deepest meaning of a product experience or the founding myth of a brand.

The agency’s website:
www.lamarqueetlamaniere.com

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The 2020 edition of MakeUp in Paris replaced by a virtual platform

The 2020 edition of MakeUp in Paris replaced by a virtual platform

The French government’s decision to ban all gatherings of more than 100 people until this summer put an end to the...

Innovations
Metsä Board: Sustainable and innovative paperboards for the next generation packaging solutions

Metsä Board: Sustainable and innovative paperboards for the next generation packaging solutions

A new Paperboard and Packaging Excellence Centre

A new Paperboard and Packaging Excellence Centre

experts

China cosmetic regulatory framework to be overhauled

China cosmetic regulatory framework to be overhauled

Currently, in China, the fundamental regulation guiding the cosmetic sector is the outdated Cosmetics Hygiene Supervision Regulations...

Metsä Board: Sustainable and innovative paperboards for the next generation...

Metsä Board: Sustainable and innovative paperboards for the next generation packaging solutions

Metsä Board, the leading European producer of premium fresh fibre paperboards, will be presenting its lightweight paperboards and...

Cosmetic ingredients - May 2020

Cosmetic ingredients - May 2020

In today’s very particular context, all of us at Premium Beauty News have been busy following for you how the cosmetics industry is...