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World class news for the beauty and cosmetics industries
Marielle Belin

Brand Marketing

After several years working in an advertising agency, she became the International Marketing Director of Thierry Mugler, before reaching the position of Vice-President of Issey Miyake Parfums. Her marketing experience built up in contact with both visionary creators and perfume consumers, through an intense, more than 15-year relationship.

In 2011, she founded her own consulting firm specialized in Innovation and qualitative studies: la marque & la manière. Her approach and tools are designed to develop an in-depth vision of the brand as well as consumer empathy, always taking into account our era’s main societal transformations.

She suggests an original method (Sense & Story) which leads to reaching the deepest meaning of a product experience or the founding myth of a brand.

The agency’s website:
www.lamarqueetlamaniere.com

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Keep it Clean - Environmentally friendly face and body cleansing solutions

Keep it Clean - Environmentally friendly face and body cleansing solutions

IL Cosmetics: the company behind one of the best-selling mascaras in the world

IL Cosmetics: the company behind one of the best-selling mascaras in the world

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MakeUp in Paris is postponed to October 20-21, 2021

MakeUp in Paris is postponed to October 20-21, 2021

Due to the sanitary situation in Europe, the organizers of MakeUp in Paris have decided to postpone the trade show...

The cosmetics industry: getting back on track after the crisis

The cosmetics industry: getting back on track after the crisis

The cosmetics industry like many other industries has been hit by the pandemic, and is at a turning point in its history. To recover...

Keep it Clean - Environmentally friendly face and body cleansing...

Keep it Clean - Environmentally friendly face and body cleansing solutions

As skin care continues its reign as the top beauty care priority for consumers, brands and formulators are faced with increasing...

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

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