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World class news for the beauty and cosmetics industries
Marielle Belin

Brand Marketing

After several years working in an advertising agency, she became the International Marketing Director of Thierry Mugler, before reaching the position of Vice-President of Issey Miyake Parfums. Her marketing experience built up in contact with both visionary creators and perfume consumers, through an intense, more than 15-year relationship.

In 2011, she founded her own consulting firm specialized in Innovation and qualitative studies: la marque & la manière. Her approach and tools are designed to develop an in-depth vision of the brand as well as consumer empathy, always taking into account our era’s main societal transformations.

She suggests an original method (Sense & Story) which leads to reaching the deepest meaning of a product experience or the founding myth of a brand.

The agency’s website:
www.lamarqueetlamaniere.com

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From the beauty of lips to the beauty of nature: Aptar Reboul’s lipstick

 Metsä Board develops packaging solutions for today and into the future

Metsä Board develops packaging solutions for today and into the future

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Luxe Pack Shanghai and MakeUp in Shanghai, which are among the few trade fairs in the sector to be held in 2020,...

2020’s most disruptive beauty innovations and what to expect in...

2020's most disruptive beauty innovations and what to expect in 2021

Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis - and a difficult year for...

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From the beauty of lips to the beauty of nature: Aptar Reboul's lipstick

Aptar Reboul, a recognised leader in the field of prestige lipsticks, is taking advantage of the current sanitary period to consolidate...

Cosmetic Ingredients - October 2020

Cosmetic Ingredients - October 2020

Cosmetics viewed as clean or natural have become a growth driver on the market, and no doubt the new post-COVID era will strengthen...

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