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World class news for the beauty and cosmetics industries
Marielle Belin

Brand Marketing

After several years working in an advertising agency, she became the International Marketing Director of Thierry Mugler, before reaching the position of Vice-President of Issey Miyake Parfums. Her marketing experience built up in contact with both visionary creators and perfume consumers, through an intense, more than 15-year relationship.

In 2011, she founded her own consulting firm specialized in Innovation and qualitative studies: la marque & la manière. Her approach and tools are designed to develop an in-depth vision of the brand as well as consumer empathy, always taking into account our era’s main societal transformations.

She suggests an original method (Sense & Story) which leads to reaching the deepest meaning of a product experience or the founding myth of a brand.

The agency’s website:
www.lamarqueetlamaniere.com

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The 34th edition of Luxe Pack Monaco is postponed to September 2021

The 34th edition of Luxe Pack Monaco is postponed to September 2021

IDICE, the organiser of all Luxe Pack shows worldwide, today announced the postponement of the 2020 edition of the...

Supply chain innovations
Natural hair styling: From sustainability to purpose

Natural hair styling: From sustainability to purpose

Neosalyl, the natural substitute for synthetic salicylic acid

Neosalyl, the natural substitute for synthetic salicylic acid

experts

The Purity Beauty Movement

The Purity Beauty Movement

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s...

Natural hair styling: From sustainability to purpose

Natural hair styling: From sustainability to purpose

Sustainability goes beyond the inclusion of ethical credentials and environmental concerns, like plastic pollution and climate change,...

Cosmetic Ingredients - October 2020

Cosmetic Ingredients - October 2020

Cosmetics viewed as clean or natural have become a growth driver on the market, and no doubt the new post-COVID era will strengthen...

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