Sign in!
World class news for the beauty and cosmetics industries
Marielle Belin

Brand Marketing

After several years working in an advertising agency, she became the International Marketing Director of Thierry Mugler, before reaching the position of Vice-President of Issey Miyake Parfums. Her marketing experience built up in contact with both visionary creators and perfume consumers, through an intense, more than 15-year relationship.

In 2011, she founded her own consulting firm specialized in Innovation and qualitative studies: la marque & la manière. Her approach and tools are designed to develop an in-depth vision of the brand as well as consumer empathy, always taking into account our era’s main societal transformations.

She suggests an original method (Sense & Story) which leads to reaching the deepest meaning of a product experience or the founding myth of a brand.

The agency’s website:
www.lamarqueetlamaniere.com

Follow us
FOCUS

Luxe Pack Monaco reschedules dates to November 30-December 2

Luxe Pack Monaco reschedules dates to November 30-December 2

Originally scheduled from 28 to 30 September 2020, the trade show dedicated to high-end and luxury packaging is now...

Supply chain innovations
Interview: What is ANJAC's Corporate Social Responsibility?

Interview: What is ANJAC’s Corporate Social Responsibility?

Reaching new horizons in skin care

Reaching new horizons in skin care

experts

What’s the future of independent beauty brands?

What's the future of independent beauty brands?

In the wake of the confirmation by Spanish fashion and fragrances group Puig that it is set to acquire a majority stake in the UK-based...

Interview: What is ANJAC’s Corporate Social Responsibility?

Interview: What is ANJAC's Corporate Social Responsibility?

Specializing in the development and manufacture of products and solutions for health, hygiene, and beauty markets, the ANJAC Health...

Cosmetic ingredients - May 2020

Cosmetic ingredients - May 2020

In today’s very particular context, all of us at Premium Beauty News have been busy following for you how the cosmetics industry is...

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
accept