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World class news for the beauty and cosmetics industries
Marielle Belin

Brand Marketing

After several years working in an advertising agency, she became the International Marketing Director of Thierry Mugler, before reaching the position of Vice-President of Issey Miyake Parfums. Her marketing experience built up in contact with both visionary creators and perfume consumers, through an intense, more than 15-year relationship.

In 2011, she founded her own consulting firm specialized in Innovation and qualitative studies: la marque & la manière. Her approach and tools are designed to develop an in-depth vision of the brand as well as consumer empathy, always taking into account our era’s main societal transformations.

She suggests an original method (Sense & Story) which leads to reaching the deepest meaning of a product experience or the founding myth of a brand.

The agency’s website:
www.lamarqueetlamaniere.com

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Primary packaging company Baralan introduces new Biobased Packaging Series

Primary packaging company Baralan introduces new Biobased Packaging Series

IL Cosmetics successfully continues building its make-up business

IL Cosmetics successfully continues building its make-up business

FOCUS

Luxe Pack Monaco is back. What will it look like?

Luxe Pack Monaco is back. What will it look like?

While trade shows are reopening their doors in Europe, the Luxe Pack teams are preparing to welcome back luxury...

USA: Drop the mask!

USA: Drop the mask!

With the world re-opening, and those who have been vaccinated dropping their masks in the US, people are feeling freer and accepting...

Primary packaging company Baralan introduces new Biobased Packaging...

Primary packaging company Baralan introduces new Biobased Packaging Series

Consumers are increasingly looking for products that meet their expectations with particular ethical and environmental needs and...

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

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