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World class news for the beauty and cosmetics industries
Marielle Belin

Brand Marketing

After several years working in an advertising agency, she became the International Marketing Director of Thierry Mugler, before reaching the position of Vice-President of Issey Miyake Parfums. Her marketing experience built up in contact with both visionary creators and perfume consumers, through an intense, more than 15-year relationship.

In 2011, she founded her own consulting firm specialized in Innovation and qualitative studies: la marque & la manière. Her approach and tools are designed to develop an in-depth vision of the brand as well as consumer empathy, always taking into account our era’s main societal transformations.

She suggests an original method (Sense & Story) which leads to reaching the deepest meaning of a product experience or the founding myth of a brand.

The agency’s website:
www.lamarqueetlamaniere.com

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PIXALIA: Expanscience's global response for acne-prone skin

PIXALIA: Expanscience’s global response for acne-prone skin

HCT is creating a more sustainable supply chain

HCT is creating a more sustainable supply chain

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Luxe Pack and MakeUp in Los Angeles 2023 break attendance records

Luxe Pack and MakeUp in Los Angeles 2023 break attendance records

Luxe Pack Los Angeles and MakeUp in LosAngeles have registered record attendance for their latest editions with...

North Asian beauty trends and influences on South East Asian...

North Asian beauty trends and influences on South East Asian markets

The Asia-Pacific beauty & personal care market is set to record a CAGR of 3.19% during the forecast period, 2022-2030, and is...

PIXALIA: Expanscience’s global response for acne-prone skin

PIXALIA: Expanscience's global response for acne-prone skin

Laboratoires Expanscience unveils new results on the regulation of C. acnes phylotypes with its active ingredient PIXALIA®, a gentle...

Cosmetic Ingredients - March 2023

Cosmetic Ingredients - March 2023

The quest for “in-and-out” beauty is gradually gaining ground in Europe, North America, and Brazil. This form of holistic beauty is meant...

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