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World class news for the beauty and cosmetics industries
Marielle Belin

Brand Marketing

After several years working in an advertising agency, she became the International Marketing Director of Thierry Mugler, before reaching the position of Vice-President of Issey Miyake Parfums. Her marketing experience built up in contact with both visionary creators and perfume consumers, through an intense, more than 15-year relationship.

In 2011, she founded her own consulting firm specialized in Innovation and qualitative studies: la marque & la manière. Her approach and tools are designed to develop an in-depth vision of the brand as well as consumer empathy, always taking into account our era’s main societal transformations.

She suggests an original method (Sense & Story) which leads to reaching the deepest meaning of a product experience or the founding myth of a brand.

The agency’s website:
www.lamarqueetlamaniere.com

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Styrene-free: Schwan Cosmetics delivers scalable sustainable packaging

Styrene-free: Schwan Cosmetics delivers scalable sustainable packaging

Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

FOCUS

In Bologna, Cosmoprof wraps up its 56th edition with a 4.5% rise in visitors

In Bologna, Cosmoprof wraps up its 56th edition with a 4.5% rise in visitors

Cosmoprof Worldwide Bologna concluded on a high note. The show has closed its 56th edition with a 4.5% increase in...

The evolution and repositioning of brightening across global markets

The evolution and repositioning of brightening across global markets

The term “brightening” remains one of the most frequently mentioned efficacy keywords in both the Korean and Japanese beauty markets. In...

Styrene-free: Schwan Cosmetics delivers scalable sustainable packaging

Styrene-free: Schwan Cosmetics delivers scalable sustainable packaging

As sustainability becomes a defining principle in the cosmetics industry, the challenge for manufacturers is clear: how to incorporate...

Cosmetic Ingredients - April 2025

Cosmetic Ingredients - April 2025

The 2025 edition of in-cosmetics Global, which will be held in Amsterdam from April 08 to 10, 2025, will once again be an opportunity for...

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