MakeUp in Seoul, a catalyser

9 March 2015

Just one month before its kick off, the second edition of MakeUp in Seoul promises to be particularly tonic. Because not only have Asian brands –including of course Korean brands – decided to come in force, but also many Marketing, R&D and Sales managers from major international brands have decided to be present on 15 and 16 April next. Overview with Jean-Yves Bourgeois.

Premium Beauty News - More than thirty journalists attended the press conference you had organized last week in Seoul. A real success!

Jean-Yves Bourgeois - Yes indeed! And this year it was a surprise to welcome a strong Chinese delegation. Many articles have already been published on the internet. A press conference, which was, precisely, organized on the venue, where in a few weeks, will take place what promises to be the main event in the make-up sector of this beginning of year 2015. An opportunity for us to announce a 30% increase in the number of exhibitors and also a sharp rise in the number of visitors registered compared to last year at the same date. An opportunity also to recall the unique positioning of this event that enables visitors, originating mainly from brands’ Marketing, Purchasing, and R&D teams, to get a grasp, in the most effective way, of the main innovations and trends in a ever-changing industry.

Premium Beauty News - This second edition promises to be a great vintage!

Jean-Yves Bourgeois - Undoubtedly, yes! We will be welcoming this year first-time exhibitors from China, Europe and the United States during the two days of the show at the Conrad Hotel in Seoul. And I can already tell you that many high profile managers from major international brands have already announced they would make the trip. Some of these major brands said they would make of the South Korean capital city the centre of their make-up innovation and development laboratory. MakeUp in Seoul will be the perfect place for them to make their official announcements. During two days, the Korean capital city will be at the cross-roads of the best Asia has to offer in terms of make-up. Not to be missed...

Premium Beauty News - The choice of organizing your Asian trade show in South Korea was therefore a good choice? How many visitors are expected?

Jean-Yves Bourgeois - Certainly the best Sandra Maguarian and I ever made. This country, every day, is proving its dynamism in the make-up sector, be it in the field of formulas, packaging or accessories. Many new products will be introduced during these two days. Innovations that will amaze visitors. Visitors, who, I insist, will be as usual the ones who really want to see our exhibitors, namely real decision makers. This is what makes the difference with other large-size international beauty trade shows. And this second edition will be the proof of the pudding. Because it is not the number of visitors that countsbut their quality. MakeUp in Seoul = Quality!