The first edition of MakeUp in Sao Paulo, which was held on December 03-04, met all the expectations of the organisers. More than 600 people (620 exactly) have crowded during two days the exhibition area and the largest conference room of the Renaissance Hotel in Sao Paulo. “It is a superb performance on a continent where everyone knows that the B to B sector remains narrow and when one can recall that the first MakeUp in Paris had gathered, five years ago, a total of 800 people (against 2800 in 2014!) and that MakeUp in New York had totalled 600 visitors (against 2300 this year!),” we were said at Beauteam, the organising company.
Conferences were a huge success, during these two days, with more than 150 people at each session. In particular, it was difficult to find a seat to attend the large round table that brought together executives from MakeB (O Boticario group), Quem disse Berenice (O Boticario group), Granado, Weckerle Cosmetics, Faber-Castell, Oxygen Development, Intercos America, Sleever International and Geka.
In a completely packed conference room, Joao Carlos Basilio, the President of Abihpec, the Brazilian Association of the Cosmetic, Toiletry and Perfumery Industry and partner to this first edition of MakeUp Sao Paulo, personally praised the excellent quality of this first edition.
"Efficient contacts, high quality of exhibitors and visitors, an optimum cost/contact ratio, a convivial atmosphere, an event, whose only ambition is to be the privileged premium communication and expression platform of the professional make-up sector! Our concept undoubtedly emerges further reinforced with this new edition dedicated to the South American market. These four annual events on the four European, North American, Asian and South American, continents offer the make-up industry four unique opportunities to directly reach four huge markets," emphasize Sandra Maguarian and Jean-Yves Bourgeois.