The next edition of MakeUp in Paris (09-10 June 2016 at the Carrousel du Louvre, in Paris, France) will offer more than three hours of debates on the issues raised by the digitalisation of the points of sales and of relations with consumers (connected shop windows, interactive POS or sales aid tablets, big data, …).
These new technologies open up broad opportunities for brand retailers, but they also generate new legal risks. “Because it seems essential nowadays to fully understand and master these legal risks, at a time when the European Parliament has recently adopted a new regulation to stimulate and regulate the digital single market, which will take effect in a few weeks, by significantly toughening penalties,” explain the organizers of MakeUp in Paris.
Indeed at its plenary session in Strasbourg on 14 April, 2016, the European Parliament voted the final adoption of the new Regulation on the protection of personal data. This much awaited (4 years!) text sets the new legal framework, to which all companies, across all sectors, will have to comply by 2018.
In such a context, MakeUp in Paris will offer a series of conferences covering most of the issues linked to digitalisation:
12:45 pm - 12:55 pm: What is the weight of e-commerce in the global cosmetic business?
By Laurence-Anne Parent, Senior Partner at Advancy, a Strategy consulting firm.
12:55 pm - 1:15 pm: Ten Digital Disruptors in Beauty
Conference par John Mercer, Analyst/Senior Manager, Fung Global Retail & Technology.
1:15 pm - 2:30 pm: Digital and customer experience
1:15 pm - 1:45 pm: Three key players in Make-up Applications, live demonstration by,
– Lawrence O’Toole, Co-founder of OTSTC - CREATIVE BIOMETRIC
– Sylvain Delteil, Director Business Development, Perfect Corp.
– Michel Zampa , VP Business Development, Wisimage
1:45 pm - 2:30 pm Roundtable How the new technologies are revolutionizing customer experience: make-up applications, packaging, POS, products «on demand", customisation...
Roundtable moderated by Séverine Boutry with the participation of representatives of the following companies: Christophe Bianchi, Fondateur, Feeligold by Feeligreen ; Olivier Fiastre, Directeur General, Provaine « The Nail Revolution » ; Lawrence O’Toole, Co-founder of OTSTC - CREATIVE BIOMETRIC ; Sylvain Delteil, Director Business Development, Perfect Corp. ; Michel Zampa , VP Business Development, Wisimage.
2:30 pm - 3:00 pm Data the new resource
Roundtable moderated by Séverine Boutry with the participation of representatives of the following companies: Guilhem Fouetillou, Cofounder , Linkfluence ; Francois Xavier Bois, Fondateur et Dirigeant de l’agence numérique, Kernix ; Matthieu Bourgeois, Lawyer, Simon Associés.
