The 2016 edition of MakeUp in Paris, which was held on 9 and 10 June at the Carrousel du Louvre has hosted 3,508 visitors, a rise of nearly 13% compared to the previous year. "Neither the strikes nor flooding fears impacted the show," said the organizers, who also highlighted "unanimous comments from exhibitors regarding the quality of visitors and the high level of the business contacts."

Not surprisingly, the digital area located at the entrance of the exhibition attracted crowds. For the first time at MakeUp in Paris, about ten companies presented their solutions for digital makeup, sample distribution, connecting shops or product customization.

The conference program was also very successful. The 44 participants, 19 presentations and round tables that succeeded during the two-day exhibition brought together a total of more than 1,700 attendees.