After a successful 2021 edition in October, MakeUp in Paris expects to welcome more than 150 exhibitors and 4000 visitors to resume business and innovation as usual. Once again, the event will gather suppliers of ingredients, formulation, packaging, accessories, full service and digital solutions and devices.
“The pandemic has disrupted the trade show business, but the beauty industry, more than any other sector, needs a real trade show with face-to-face contact. The use of the five senses is mandatory to evaluate a beauty product,” explains Sandra Maguarian, Show Founder and Director.
Following the rise of the hybridization of makeup and skincare, MakeUp in has adapted its offer to meet the expectations of the market. For several years now, the show has welcomed suppliers of skincare products alongside traditional exhibitors from the make-up sector.
In order to reaffirm the event’s skincare and makeup positioning, the organizers have designed a new visual identity including a new logo and the baseline: “skincare & makeup inspiration.” A new website has also been created.
“We have worked on an optimized user experience to facilitate the preparation of the visit and give even more visibility to our exhibitors, who will be able to highlight their new products in our online catalog before the show,” detail the organizers.
Like every year, MakeUp in Paris will also offer a packed conference program, with industry experts shedding valuable insights on the global beauty market trends.
At the agenda:
Brand value and values: what are the challenges for brands today and tomorrow?
Emmanuelle Dumas - Founder - m.a Wellness and Beauty
From makeup to skincare, the rise of solid cosmetics
Stéphanie Reymond - Founder - Squarexpert
Managing CSR: purpose, responsible management and environmental impact
An event for the benefit of CEW France Beauty Centers
Are you a beautiful person?
Senior, the Golden Gen Rush - How to transform the "Silver Gen" into the "Gold Gen
Adelaide Lohio - Founder - L’Observatoire Beauté
European Union: Increasing regulatory pressure on cosmetics, which implications for skincare and make-up tomorrow?
Caroline Bassoni - Director of Regulatory Affairs - Cosmed
Engaging your cosmetic brand community in two countries
Nadia Gabriel - CEO of Trustt and founder of Mon Vanity Idéal
Marlène Louapre - Marketing and Communication Director - Natura Europe
After augmented reality, what opportunities for makeup brands in the metaverse?
Frédéric Lefret - CEO - Immersive Talent Agency (ITA)
Mélissa Duhalde - Event Manager Young Professionals in Beauty
The challenge of re/generating cosmetics - concepts and French illustration
Élodie Carpentier - Co-founder - Le Rouge Français
Thomas Busuttil - Founder and CEO - R3 IMAGIN/ABLE
And many more (the full program can be seen here).
Several new animations will punctuate the event.
Visitors will get a taste of global beauty trends thanks to the "Demain is Now" animation, an unprecedented gathering of the best international trend agencies with the participation of: Asia Cosme Lab, Carlin, Colorprescription, Cosmetics Inspiration&Creation, Dynvibe, Fashion Snoops, Peclers Paris, Weoutwow, de Baschmakoff.
Formulation will be celebrated with the creation of an ephemeral laboratory to make your own beauty products. During short and playful thematic workshops led by Aurélie Banco, from the trend to the formulation, from the concept to its realization, 30 minutes sessions will allow to explore the interest of the "green" formulation and to understand the composition of a make-up or skincare product. Three topics will be explored: plant pigments, plant oils, up-cycled ingredients.
And of course, IT Awards competition returns in 2022. The competition will reward four winners among the innovations presented by the exhibitors, in each of the innovation categories: Formulation, Full service, Packaging and Accessory.
All short-listed products will be displayed at the heart of the show and the winners will be rewarded with a trophy during an award ceremony on the first day of the show.
MakeUp in Paris