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MakeUp in Paris: pigments are part of the show too!

To offer its participants a comprehensive overview of the make-up industry, MakeUp in Paris will be opening for the second year in a row its “ingredients” area, MakeUPigments, a pole of presentation and animation exclusively dedicated to make-up ingredients suppliers. As per last year, exhibitors and visitors will be invited to an educational and sensory discovery of make-up colours.

Four pigments suppliers will participate in the event this year: BASF, Safic-Alcan, Toyal Europe and Univar.

BASF explains to have identified, from the beginning, the MakeUp in Paris tradeshow as a key event for the industry of colour cosmetics. “Since 2013, BASF participates as a worldwide leading ingredients supplier,” says Valérie Pian-Parison, Senior Marketing Manager in charge of Colour segment in Europe, BASF. This year 2014, we will do a preview of “Full colour” part of its Colour trends 2016 collection.

Using a validated typology system based on consumer archetypes, BASF’s Care Creations has looked into the personal care market in terms of six distinctive groups. These archetypes offer insight and inspiration for products that match emotional needs and wishes, this year BASF’S Care Creations will correlate these archetypes with color trends 2016,” adds Valérie Pian-Parison.

Safic Alcan, which took part for the first time last year to a conference workshop on ingredient trends, MakeUp in Paris is “a fantastic opportunity for ingredients distributors to showcase their ranges and introduce their innovations.

Safic-Alcan distributes a wide range of ingredients dedicated to colour cosmetics. “Our wide range of nacres (natural, synthetic, metal, borosilicate) and of skin feel enhancers, silicone and resins, allows us to meet the expectations of our customers who wish to formulate foundations, polishes, lipsticks or eye-shadows with innovative ingredients. While some of these substances can also be used in skincare, Safic-Alcan is also positioned as a key player in cosmetics. The display counter will enable us to put forward, in optimal conditions, our suppliers: Arkema (Orgasol), Eckart (Syncrystal) and Sudarshan (Sumicos), who are major players in the make-up world,” underlines Amélie Bélanger, in charge of Regulatory Affairs and Marketing, Cosmetic Ingredients, Safic Alcan.

A MakeUPigments during the latest MakeUp in Paris event

A MakeUPigments during the latest MakeUp in Paris event

MakeUp is a key event enabling to meet, in a unique venue, strategic actors in the field of make-up,” says Fabrice Morvan, Market Development Manager, Toyal Europe. The company, which visited the event three times in a row has seized the opportunity to participate in MakeUp in Paris as an exhibitor. “In 2009, Toyal, a world-renowned company for its range of metallic pigments, launched the Cosmicolor range, which caused quite a stir in the area of effect pigments. The possibility of combining the advantages of metal pigments (opacity, light reflection) with interference pigments (colour varying with the angle of observation) enabled to achieve with the Cosmicolors many developments in the segment of eye-shadows but also especially in nail polishes.

As far as Univar is concerned, the aim is to put forward their wide portfolio of ingredients and actives, like the film formers, the silicone elastomers or the pigments. “This trade show has now grown significantly and we feel we now must take part to it as exhibitors, to gain visibility at the French and international level,” deems Brigitte Favre, Product Group Manager PCP, Univar.

MakeUp in Paris will open its doors on 12-13 June 2014 at the Carrousel du Louvre in Paris, France.

© 2014 - Premium Beauty News - www.premiumbeautynews.com
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