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MakeUp in Paris opens doors this week

Innovation will be at the heart of the 4th edition of MakeUp in Paris, which will take place on June 20-21 at the Carrousel du Louvre in Paris. The year’s event will feature: 90 exhibitors, 6 conferences, 4 round tables, 3 presentations, 6 workshops, 4 parades, and 4 animations.

MakeUPioneer trail

To facilitate the identification of the innovations showcased during the event, the organisers have created MakeUPioneer, a highlighted trail on the floor plan of the show, enabling to find and localize immediately the booth of exhibitors participating in this operation.

The trail features companies such as: AC Cosmétiques, Dieter Bakic Enterprise, Groupe Ileos/Bioplan, Aircos, Alkos, Ancorotti Group, Bomo Trendline, Cosmei, Cosmogen, HCP Packaging, ICC, IMEI, Oekabeauty, Sleever, Strand Cosmetics Europe and Dupont Filaments.

Ingredient workshops

For the first time too, MakeUp in Paris 2013 will propose its attendees to stimulate their creativity, discover ingredients and their formulation, through didactic workshops organized by pigment suppliers. They will take place at the heart of the event in the workshop area.

- Thursday 20 June at 2:00pm «Daily luxury: a new era of simple radiance», by BASF.
- Thursday 20 June at 3:30pm «When ingredients meet trends» by Safic-Alcan
- Thursday 20 June at 10:30am and Friday 21 June at 10:30am, Experience & Emotion: «How emotions enable decoding of consumer experience?» by La Marque & la Manière
- Friday 21 June at 2:00pm and Friday 21 June at 4:00pm Innovation & emotion: «How to use your emotions to foster creative thinking?» by La Marque & la Manière

The entrance to these workshops is free, however prior registration is required.

On the show floor, the MakeUPigments area, where exhibitors and the visitors will be invited to didactic and sensory exhibitions and workshops, will host 3 partners: BASF, Laserson and Merck.

Educational programme

Furthermore, visitors of MakeUp in Paris 2013 will be able to attend twelve conferences and round-tables dedicated to the make-up industry. To note, this year, a special focus on one of the countries the most advanced in the world in terms of make-up, Korea.

Among the topics to be discussed:

- “Make-up and skincare” to explore the links between care and makeup products, 20 June 2013 (10.15-11.00 a.m.)
- “Foundation, a concentrate of innovations”, 20 June 2013 (01.30-02.15 p.m.)
- “Korea, a champion in make-up innovation”, 21 June 2013 (10.15-11.15 a.m.)
- “Make-up and the strategies of luxury brands,” 21 June 2013 (12.30-13.15 p.m.)

The detailed programme is available here.

New exhibitors

Growing from 65 to 90 exhibitors MakeUp in Paris 2013 is becoming more and more an international gathering of the makeup industry.

Among first time exhibitors are, for instance, AC Cosmétiques, Bao Sheng Corporation, Barbara Hoffman, Baralan, Bell, Chromavis, Confalioneri Matite, Cosmecca Korea, Dieter Bakic, Federico Ferrer, HCP, Leoplast, Toly, Yoshida, Shanghai Delviel Cosmetic, Cosmecca, Zignago Vetro..

The evolution of the makeup market strongly supports us, with an increasing reliance on outsourcing and full service, which is precisely the positioning of the show,” says Jean-Yves Bourgeois, co-creator of MakeUp in Paris.

© 2013 - Premium Beauty News - www.premiumbeautynews.com
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