Sandra Maguarian & Jean-Yves Bourgeois

Sandra Maguarian & Jean-Yves Bourgeois

Premium Beauty News - Each passing day seems to bring you a little more satisfaction the MakeUp in Paris and MakeUp in NewYork trade shows!

Sandra Maguarian - Yes indeed! At the rate registrations are returned to us, we will have used in no time the additional 500 square metres planned for MakeUp in Paris 2013. A trend even stronger for MakeUp in NewYork, which will only take place three month later (September 2013) and which doubled its exhibition space. The closing date for registrations should occur very soon.

But more than the number it is the quality of exhibitors - newcomers and historic exhibitors - that prevails once again. Thus for Paris newcomers are named AC Cosmetiques, Bell, Cho Chuang Industrial, Chromavis, Confalioneri Matite, Leoplast, Toly, Baralan, HCP, Dieter Bakic, Barbara Hoffman, Yoshida, Federico Ferrer, Shanghai Delviel Cosmetic, Cosmecca, Zignago Vetro, Bao Sheng... and for New York we will be welcoming for their first time Nu World, Regi, UBM, Cosmecca, Seacliff, Cosmetica Labs, Crystal, Yonwoo, Mei Shual, ABC Texture, CSR Cosmetic Solutions, Art Cosmetics, Kolmar, Swan, Kum... And the list is not complete. More companies have a pending registration. To sum up, this will represent an increase of more than 20% for Paris and of more than 50% for New York.

I must stress on the relevance and quality of services offered by these companies that fit well our desire to offer visitors the very best in terms of make-up products in the world.

Premium Beauty News - The highly targeted niche you have chosen hits the spot!

Jean-Yves Bourgeois - This is the demonstration that we were right! We will never repeat it enough. The "MakeUp in" concept was developed to meet the needs for conviviality, ultra specialization, innovation and creativity that we had observed among make-up suppliers. MakeUp in Paris and MakeUp in NewYork confirm the relevance of our offer which we hope will expand to many other parts of the world.

Premium Beauty News - So this concept should also be very relevant for Brazil?

Sandra Maguarian - But, of course, it is! And to tell you the truth we had nearly sold all our stands before last summer, that is, nearly a year before the opening of the first edition of MakeUp in SaoPaulo.

Premium Beauty News - So why did you take the decision to postpone it?

Jean-Yves Bourgeois - One and only reason to this: the extremely restrictive, and finally totally prohibitive legislation on imports, even temporary, of formulas, and cosmetics in general. We were aware of this, of course, but we thought we would be able to find ways to solve these issues.

The main risk being that products intended for the exhibition were unilaterally held up in customs, and this, in spite of all the precautions taken to prevent this type of misadventure. Not to mention the uncontrolled financial consequences which could have resulted from such situations.

After several weeks of study with local officials and lawyers, we came to the conclusion that reasonably we could not with certainty insure that the risk would remain minimal, quite the contrary.

But people must know that this does not mean that we have given up the idea to want to help the global make-up industry demonstrate all its talent on the South American continent. We are already working on a new concept better suited to local constraints.

Premium Beauty News - Do you have other plans in mind?

Sandra Maguarian - Yes, you know we are never short of ideas! Next year will be the year of consolidation for MakeUp in Paris and MakeUp in NewYork. After the (temporary) disappointment caused by the postponement of MakeUp in SaoPaulo, we have no intention of stopping there. Simply because that’s what industry professionals are asking us for.