The 2015 edition of MakeUp in Paris, which will be held at the Carrousel du Louvre on the 18th and 19th June, will offer visitors a set of internationally focused conferences. The programme includes a total of 12 conferences and round tables gathering 33 speakers. The range of themes features issues such as “beauty in the digital era”, focuses on Brazil and the beauty in Korea, a round table on packaging innovations and last but not least, an overview of the new challenges on the nail polish front and the characteristics of the English market. All conferences are free to attend.

MakeUp in Paris 2014

MakeUp in Paris 2014

Thursday 18th June 2015

Morning: Beauty in the Digital Era

10:00am - 10:30am: Digital sampling

With the participation of: Valérie Jacob, International Development Director, Sampling and Promotion, Aptar Beauty + Home

10:30am - 11:00am: What tools, for what applications, and towards what developments?
With the participation of: Lawrence O’Toole, Co-Founder, OTS Team - Créatif

11:00am - 11:30am: POS advertising & Interactive shopping

With the participation of: Dammon Kennish, Sr. Vice President, LF Beauty

11:30am - 12:30pm: Digital transformation of enterprises, the new challenges: «Big Data & Profiling Marketing»

Round table moderated by Matthieu Bourgeois, KGA Law with the participation of:
- Alexandre Schneider, BI Managing Director, The Access Group:
- Anne-Cécile Guillemot, Dynvibe, Social Media Intelligence Expert
- Claire Pichot, Distribution Manager, Oresys

12:30pm - 1:00pm: Asian bloggers turn the world of make-up upside down
With the participation of: Florence Bernardin, Information & Inspiration

1:30pm - 2:00pm: Creating in beauty - Going through major trends from fashion to cosmetics.
With the participation of: Stefano Focolari, Mktg Industry

Afternoon: Focus on Brazil

With the participation of: Helen Kupfer-Haas, H.K.H., Charles-Emmanuel Gounod, Beautyworld Connexions and Vincent Gallon,

2:00pm - 2:15pm: Opening by João Carlos Basilio da Silva, President of the ABIHPEC

2:15pm - 3:00pm: The potential of the Brazilian Market
With the participation of: Mr. Almir Lima Nascimento, Councillor, Head of Commercial Department, Ambassade du Brésil en France.

3:15pm - 4:00pm: Brazilian regulations
How to import and register a product on the Brazilian market?
With the participation of: João Carlos Basilio da Silva, President of the ABIHPEC.

4:00pm - 5:00pm: Evolution in distribution in Brazil and trends on the Brazilian market
Round table moderated by Helen Kupfer-Haas, H.K.H., with the participation of: Nazish Muchendach, Sales & Marketing Director, Granado; Vanessa Machado, Quem Disse Berenice (Grupo O’Boticario); Maria Paula Fonseca, Global Unit Director makeup and skincare, Natura; Valeria Grossman, Managing Director, Agence 100 Degrés Brésil.

Friday 19th June 2015

10:00am - 10:45am: Beauty in Korea
Realities of Korean make-up, influences and trends.

With the participation and make-up demo by: Dae Kun Tché, Art Director of Cosmax & Product Planning Director of PurplePatch.

11:00am - 1:00pm: Packaging; what functionality, for what gesture and what level of protection

With the participation of: Charles-Emmanuel Gounod, Beautyworld Connexions; Jean-Yves Bourgeois, Beauteam; Caroline Moulin, NAŌ Design Trends.

11:00am - 12:00pm: The packaging professionals’ point of view.
With the participation of: Florence Roullet, Director of Skin Care & Color Cosmetics Laboratory, Aptar Beauty + Home; Jeff Lim, Sales Team Director, Hana; Mauro Zulianello, Sales Manager, Linea Glam France; Kim E.H, VP Global Sales & Marketing, Hwa Sung; Dr. Zech, CEO Faber-Castell Cosmetics; Jean-Luc Haulet, Managing Director, Topline Primapack; Richard Schwemmer, Managing Director, Klocke France.

12:00pm - 1:00pm: The brands’ point of view.
With the particpation of: Christophe Guesnet, Packaging Purchasing and Development Director, Chanel Fragrances & Beauty; Daniel Saclier, Prospective & Development Director, Guerlain/LVMH; Philippe de Brugière, Prospective Packaging Director, L’Occitane.

2:00pm - 3:00pm: Nail polish, new challenges

Conference moderated by Jean-Yves Bourgeois, Beauteam, with the participation of: Tracey Leacock, President of Keystone Nail Polish Division; Michael Nolte, Beautystreams.

3:00pm - 4:30pm: Characteristics of the English market
Conference moderated by: Eva Lagarde, EL Communications and Charles-Emmanuel Gounod, Beautyworld Connexions.
With the participation of: Imogen Matthews, IMA; Eva Lagarde, EL Communications; Louisa Maaldrink, Beauty Buyer Marks & Spencer; Julia Wray, Journalist for SPC; Sarah Cross, Code Beautifull; Rebecca Goswell, HCT Creative Director.