Eventually, the Seine River did not flood the Louvre and MakeUp in Paris opens its doors this week on the seventh edition of a trade show, which has established itself, even more this year, as the big European appointment in the global make-up sector.
Yet this new edition is setting new records. 150 exhibitors coming from 19 countries - the biggest number since the creation of the show - will present visitors new ingredients, formulas, packaging and accessories dedicated to the make-up industry.
Furthermore, one week before the opening, MakeUp in Paris counted more than 4,000 pre-registered visitors, the highest number ever.
Sustainability under the spolights
Among the new features of this edition, a very special highlight will be put on environmental issues. Many exhibitors participated in the green innovation contest organized by the MakeUp in Paris team and sponsored by Chanel Parfums et Beauté: ten formulation companies decided to submit a total of sixteen products while twelve packaging and accessory suppliers will present a total of nineteen products.
The products selected will be presented to visitors in the MakeUp in sustainable area of the event. This area, located at the entrance of the show will enable visitors to better understand and therefore better anticipate environmental issues in the "Personal care & Beauty sector".
Chanel Parfums et Beauté, the sponsor of this area, will take the opportunity to introduce its SEP tool developed with the company Pure Project, an open source tool available to all interested companies.
MakeUp in Paris 2016 also opens its doors to the digital revolution which is shaking the beauty industry!
With the Digital Beauty area, visitors will have the opportunity to discover digital solutions applied to beauty and make-up and meet the various service providers in the field. “These can be very innovative companies in product design, distribution and customer relations, of consulting firms specialized in digital strategy,” explain the organizers.
Alongside the Digital Beauty area, a series of conferences will be proposed to get a grasp at the following key topics:
Give the product a different dynamic, with a 3D dimension;
Encourage the brand to express itself, and interact with a knowledgeable audience;
Offer an interactive, offline and online personal experience;
Reinvent customer relationship.
In addition, the show will feature nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of the Distribution sector, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific tools, and finally the dominating influence of environmental concerns on all these Beauty related activities, and more...