Thursday, June 21 - 11:30 am - Black Beauty Label

The make-up of black skins: a very specific know-how but a distribution that is still finding itself. All the explanations will be provided by the association Label Beauté Noire who is a specialist in this area.

Thursday, June 21 - 12:15 pm - The first combination ever of Airless with glass

TAG System: The First and only Airless in the world with a Glass Bottle.” A revolutionary packaging product designed, patented and manufactured by Lumson. A System that combines the beauty, the preciousness and the luxury of a glass bottle with all the technical and functional advantages of an Airless Dispensing System. Lumson will introduce this innovative packaging solution and will illustrate its functional and technical features.

Thursday, June 21 - 12:45 pm - A new brush

The Leonard Brushes will make a demonstration with their new brush "eBrush" which enables to draw and make-up on all touchscreens available on the market.

Thursday, June 21 - 1:15 pm - Plastic and Make-up

This is probably the most widely used material in packaging in the universe of make-up. Compacts, mascaras, lip glosses, lipsticks, plastic is everywhere! On the initiative of Elipso, the trade organization representing French manufacturers of plastic packaging, a major conference will bring together key industry players attending MakeUp in Paris, and who will present the latest innovations in this field.

Thursday, 21 June - 4:15 pm - A perfect make-up environment for a perfect make-up!

Not to be missed, this round table, moderated by the Cantoni company, a supplier/manufacturer of professional make-up equipment, with many viewpoints provided by users and the participation of make-up artists.

Friday, June 22 - 9:00 am - The power of nails!

Nails are an essential and very special element in the make-up universe. Nail polishes are in full swing.
Be sure you make a reservation with the CEW to attend this conference.

Friday, June 22 - 12:00 pm - HCT

The HCT company will make an exclusive presentation of expected trends for seasons to come.

Friday, June 22-12:30 pm - Vision

Charming the blase consumer..., A study in imaginative product development of the American company, Genealogy, by Brian Fox, Aea Marc & Celeste Duquesne.

Friday, June 22 - 2:00 pm - The art of packaging!

How can an adapted packaging stir all your senses? The demonstration will be provided by Sleever, through, among other things, a range of nail polish bottles of more than 30 shades.

Friday, June 22 - 3: 30 pm - Building make-up connections online!

Through blogs, YouTube, or simply fans of brands on Facebook, consumers are now expressing themselves on social networks. Brands are following suit, some of them are even anticipating. At the heart of this relationship stand Community Managers. What are the good practices, the challenges met, the mistakes to avoid? What are the intelligence tools to use? Testimonials from those who speak for brands and from those who speak of them – Hélène Couderc, Community Manager, Bare Escentuals France, Gala Sarmini, Community Manager, Benefit France, Capucine Piot, female blogger, Babillages.net, Emmy, a professional make-up artist and user of youtube, EmmyMakeUpPro.com


Registration must be done on line this year at www.makeup-in-paris.com to get your badge that gives you free access to the conferences and animations for the 2 days of the MakeUp in Paris event (June 21st - 22th, 2012 - Carrousel du Louvre, Paris)