MakeUp in New York will open its doors with a makeup sector in high spirits

MakeUp in NewYork will host this year nearly 110 exhibitors, including one third of first time exhibitors, while more than 2,500 visitors are expected.

It must be said that the US makeup and skincare market is one of the most dynamic in the world. Sales of premium beauty products reached $ 16 billion in the US in 2015, i.e., an increase of 7% compared to 2014, according to the market research firm The NPD Group. With makeup experiencing the strongest growth (+13%).

There will be no lack of animations and conferences during the two-day event.

This year MakeUp in NewYork will welcome CHICSTUDIOS, a makeup school that will offer to the visitors’ makeup applications and makeup touch-ups.

For the second consecutive year, the MakeUp in NewYork team has organized its big competition themed "Makeup and Packaging", a competition opened to both American and overseas universities’ students who have chosen a technical cursus on Packaging. The finalists’ work will be presented at MakeUp in NewYork and each of the show’s attendees will have the opportunity to vote to award the gold, silver and copper prizes.

A nail bar sponsored by Polychromatic will also be available on the show floor